This is the first program of its kind within the insurance industry, let alone the lead generation industry. We aren’t asking for your contracts or expecting you to ink a deal with the devil. We’re just hoping that through this free lead program, we can reward engaged agents with valuable trade - offs like free quoting subscriptions, free SEO packages, a new website, or free leads – just for interacting with us and sharing your insights. In turn, by sharing your insights with us, you’ll look more like a thought leader who’s engaged in industry, and your insights can help educate other agents to make the industry even stronger, so it’s a win - win - win. Be sure to stay tuned for more details about partnering with us to earn perks like free leads.
Optimize Your Site for Mobile Users: Google’s search engine algorithms are starting to preclude websites that don’t cater to mobile browsers. Optimize your site for mobile browsers by using a mobile - friendly theme that’s responsive to various browsers and devices. If your theme lacks that capability, you can always use a plugin like Jetpack on WordPress site, or hire a mobile developer for a much costlier optimization. Don’t miss out on internet leads from smartphone searchers; go mobile!
Make your Newsletter Shareable: MailChimp and other email providers usually offer an option to make your email newsletters shareable, so don’t overlook this opportunity. You never know when your newsletter is going to be a resource that someone wants to forward to a friend, family member, or co - worker. Be sure all newsletters are shareable, unless there’s an exclusive offer intended for your list of subscribers only.
Of course, the process of selecting the right keywords, effectively targeting them in your content (both on - page and off - page), and attracting qualified web visitors is much more complicated and convoluted than this simple definition. In truth, SEO is much more involved than just putting certain keywords in specific places on a webpage, because there are dozens of different ranking factors that play a part in how well you’ll rank for certain terms.
PM Dollars, is our way of rewarding you for using our products and services, and sharing them with your friends and new signups. You'll earn 10% of anything you order in PM Dollars. Whether you order a Leads Package One Time, once in a while, or every week, 10% of your order will be added to your PM Dollars account after it is filled. You can then use those PM Dollars for products and services we offer in your PM Dollars account.
We just talked about four ways for agents to GET so - called “free leads” in exchange for something, whether it’s an email address, a deposit, a cut in commissions, or a piece of advice for other agents. So if you can’t GET free leads without giving something in exchange, then how (or where) can you just FIND free leads without trading anything in return?
To learn more about the basics of SEO, read our book where we dedicate quite a few chapters to online marketing and share many more authoritative sources on the subject that can provide a more comprehensive process for agents. Or stay tuned and stop back to our blog periodically as we go over more ways to fine - tune your SEO strategy so you can rank for keywords and generate free leads from your website.
Optimize Your LinkedIn Profile: A consumer comes to your LinkedIn profile; that’s great, but what next? Every profile should contain a brief description of the ideal type of clients you like to help, what problems you help them with, and how to contact you if they have any questions or concerns about insurance. This means linking to your website, listing contact info, etc. Also, be sure to include any particular geographical areas you serve.
Facebook used to be an easy source to tap into, but since they have formed a public company with shareholders who need to be kept happy, Facebook have changed their Terms of Service several times recently and have clamped down on a number of things that used to make lead generation relatively easy. They have discouraged siphoning off clients to external web sites and CPA offers, and have raised the cost of advertisements that do this. It remains a viable lead source however.
HelloBar easily helps to send subscriber data to your email lists in Aweber, MailChimp and Campaign Monitor. The tool helps to increase your social shares, likes, pins, and tweets. It increases social media followers. And collaborates promoting with Buffer, Facebook, Google+, LinkedIn, Pinterest and Twitter. It also provides scope to A/B test of your messages and reveals the messages that work best for your website visitors. The tool generates quality leads that convert more visitors into customers.
No matter how well your content answers these common questions, you also need to pay attention to on - page SEO details, like keyword density and keyword placement in the right spots on the page—including the title, the first paragraph, and perhaps a few headers. You should also understand the other webpages you’re competing with to rank for that keyword to evaluate how much content they have, how it’s structured, and who’s linking to it.
Make a How - To Video: As opposed to the introduction video we suggested earlier, a how - to video teaches consumers to do something for themselves that they didn’t know how to do before, while building credibility for your brand at the same time. Consider a how - to video on navigating the Medicare drug plan finder, or a video about shopping different types of burial plans and what to expect.
It’s estimated that in under 2 years almost 90% of web traffic by volume will be video. If you have the skills, or can hire a good SEO specialist, it is possible to rank a sales video on Page 1 of Google with relative ease depending on how competitive your niche is. Put a visible call to action in the title which appears in the search engine results page, and link the YouTube video through to your web site and with luck you should have a nice flow of leads as long as your video is listed on Page 1.
The 3 - Foot Rule: This is one of those classic insurance sales methods that can seem rather abrasive to modern - day agents. The general idea is that anyone who comes within 3 feet of you during the day is a prospect, and you should ask them about insurance. Let’s face it: Everyone knows someone on Medicare, because 1 out of 6 Americans has Medicare. Those agents who are willing to really ask around and work every connection to its max can easily leverage this approach.
Create a Media Kit: Agents wanting to beef up their public relations campaigns can dedicate a full page on their website to sharing the most pertinent background and contact info for your company, along with specific topics you can speak to, that will help journalists better utilize your expertise in stories. The Blog Maven has a great article and template for designing your own media kit, or check out ours for inspiration.
It’s quite free! No credit card required! You can set up your Social profiles with this tool in a few minutes! It not only generates leads, but you can also create and manage unlimited projects as well. It leverages to share files and discuss ideas with your parties within this tool. They assure you a simple registration process, transparent and free of cost. You have a chance to upgrade the lead generation software tools anytime as your company grows.
Create Infographics: Many agents find this daunting, but there are plenty of free infographic sites that you can join to access to easy - to - use templates. Search for “create infographics for free” and you’ll find a plethora of sites offering you access to over 100 infographic templates for free. Adding infographics can help you rank in the search engines and draw site visitors with visual content, which will lead to more quote forms being filled out.
The more consistently you’re posting helpful tips, articles, and advice to these channels, the better you’re demonstrating expertise in thtart a blog on your site ande trade, which will increase the odds of leads remembering you and possibly hitting you up to ask for help. In other words, the more effectively you use social media, the more effectively it will funnel free leads to you.
Now, truth be told, affiliate marketing does come with some costs. Fortunately, those costs are rather small when compared to starting other businesses. For example, if you want to succeed with affiliate marketing in the same way that I teach it, you’ll need a website. In order to have a website, you need to pay for “website hosting”. If you don’t know what website hosting is, don’t worry, we’ll get to that, but website hosting does cost a few bucks per month (generally under $10 / mo). If you have about $40 for startup costs and about $10 / mo for recurring expenses, this is entirely doable. There are many other optional expenses for affiliate marketing, which I will also get into, but those optional expenses are used more for speeding up the path to success (outsourcing, etc.) rather than a requirement for success. When I first started my affiliate marketing business, I had about $200 to my name.
Ask People If They Are Happy: Simply ask prospects if they are truly happy with their insurance plan. Even if they say they are (because no one likes to admit they made a mistake in choosing a bad plan), ask people how they would improve their plan or the service offered by their current agent, if they could. This will give you what Randy Schwantz refers to as a wedge, allowing you to wedge in between prospects and their current provider to offer better service or plan alternatives.
Cold calling works for sales professionals and for telemarketing specialists who are comfortable with placing a large volume of outbound phone calls. Free Internet leads are ideal for sales professionals and for business owners who frequently experience call reluctance. In most businesses, fresh leads are needed to build new relationships. However, for sales professionals who would prefer to work with inbound callers, free Internet leads will beat cold calling.
Ready to take YOUR business, income and lifestyle to the next level? Since 1996, my wife Lisa and I have built numerous 6-figure even multiple six-figure income streams online using a simple 'attraction marketing' model that has never failed to profitable results. So let's hang out, connect when it makes sense and see where the road ahead takes us, shall we?
