Start a Facebook Group: Start a Facebook group for seniors in your area where people can share helpful resources with each other. You shouldn’t directly solicit quotes here, but if you can be persistent in finding and creating helpful content, you can create a resource hub that will eventually lead members back to your site to learn more. By using Facebook’s targeting options, you can expand your brand into the local area. Who knows—someone in the group might recognize your name when your next marketing campaign hits, and be more susceptible to take a call or meeting with you.
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The best way to approach these Centers of Influence (COI) or referral sources is by sending a message to them stating that you saw their thread, that you are contracted with multiple carriers for cost and plan comparisons, that you have served that area for X - number of years, and include a link to your website. You should also leave your real name (since forum members often use screen names) and contact info (email address, phone number, LinkedIn profile URL, etc.) After sending the message, reply in the thread that you have “PM’ed the OP” (privately messaged the original poster) and you look forward to being a resource to them and their clients.
This is something you should spend a lot of time researching before you dive in and write that first article. The tutorial videos you’ll find here are probably the most important videos you’ll watch. Even if you’re “not a writer”, they will show you how to create awesome content for your new affiliate marketing site. The tips and tricks in those videos is invaluable. Go through all of those videos… twice.
It would be nice if we could create websites about whatever niche we wanted, and that’s fine if you don’t care about money, but if you actually want to earn an income from your affiliate marketing efforts, you need to know for sure that your niche is profitable and winnable (enough demand but not too much competition). Trust me, there is a niche for you. Go out there, do some research, and find it. These videos will show you exactly how to do that, step-by-step.
Create a Pinterest Account: Although it’s not one of the top four foundational social media channels, Pinterest can supplement your marketing efforts by showcasing the pictures and infographics your business is creating, and “pinning” valuable content and ideas from other influencers. Build a following and harness leads by linking photos to your site and having call - to - action phrases embedded in the photos that inspire lead conversion.
Ask About LTC Experiences: If you offer long - term care insurance, you should be asking every life insurance or Medicare client about LTC to maximize the potential of each lead. Ask about their experiences with family members who have needed nursing homes or family members to take care of them, and then ask them what their plan is for their family if that would happen to them.
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Share Apps & Calcs: Want to be considered a resource? Share calculators and apps that help consumers. For Medicare agents, this means sharing the doc finder on Medicare.gov that tells consumers if their doctors accept assignment. Final Expense agents might share credit card calculators that show consumers how long it takes to pay off funeral expenses. The more consumers utilize these tools, the closer they are to addressing their needs by considering a new or different insurance plan from you.
Create Content for Each Stage of the Buying Cycle: Not every lead will be ready to enroll right away, so address people who haven’t considered the potential implications of the problems solved by the types of insurance you sell, in addition to people who are currently comparing options, others may have recently bought a plan, and those who have had plans for a long time and never re - examined it since. Creating content for people in these different stages of the buying cycle will help built trust, provide education, and hopefully help them take action to solve any issues they’ll encounter throughout the buying cycle.
I hope you found all of this to be helpful. Learning affiliate marketing for free is actually easy to do. There are lots of people teaching affiliate marketing for free. The problem is learning from the right people and knowing who the right people are. The above information should help show you that you really can learn from successful affiliate marketers at no charge. Those videos in your free account speak for themselves.
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