When it comes to maintaining your presence on these channels, don’t make it harder than it has to be. Once you have your social media profile pages set up, try to post something once a week, whether it’s a news article about Medicare plans or life insurance trends, or a brag about how much money you saved a client by helping them find a better plan. You can even get a free account at Hootsuite and spend half an hour scheduling posts to share on your accounts at specified times during the next few weeks, instead of logging in every day—which frees you up to focus on selling insurance. Even if you post the same message on all of your channels in the beginning, at least you’re posting consistently, which is the true goal here.
Yes, creating content is the most difficult aspect of running any affiliate marketing company. Why? Because it takes long-term dedication and commitment. You can’t just write a few articles and expect floods of traffic to your site. You need lots and lots of content. Creating enough content to truly develop a great resource for people takes a months of work. You’ll also notice that I practice what I preach. ALL of my affiliate sites are heavy on content. From this very website you’re on now to my dog food review site to my site about sharks and all my other sites, they all have piles and piles of content.
Shadow Influencers: Make a list of every influencer you know, whether it’s an expert in marketing, sales, insurance, Medicare, or the local news, that you would like to be associated with due to their accomplishments and notoriety. Then find and follow them on social media, liking and sharing their posts and participating in conversation on their channels. This will pave the way for reciprocity, encouraging them to like and share your content in return, which may exposes your brand to additional consumers in their networks.
It's easy to find free professional business leads that are industry or trade specific. All you have to do is go online and start visiting trade association websites. There are literally thousands of associations out there—from associations that represent the chocolate industry to those that represent the jewelry industry to associations that represent the tourism business.

It would be nice if we could create websites about whatever niche we wanted, and that’s fine if you don’t care about money, but if you actually want to earn an income from your affiliate marketing efforts, you need to know for sure that your niche is profitable and winnable (enough demand but not too much competition). Trust me, there is a niche for you. Go out there, do some research, and find it. These videos will show you exactly how to do that, step-by-step.

It would be nice if we could create websites about whatever niche we wanted, and that’s fine if you don’t care about money, but if you actually want to earn an income from your affiliate marketing efforts, you need to know for sure that your niche is profitable and winnable (enough demand but not too much competition). Trust me, there is a niche for you. Go out there, do some research, and find it. These videos will show you exactly how to do that, step-by-step.
Personalize Connection Requests: Nothing says respect like personalizing your requests to connect with people on LinkedIn or other channels. Taking an extra minute to personalize your messages shows that you’re considerate enough to approach people as individuals, not as unlimited business prospects, which can totally shift how someone receives you in the future when you decide to prospect them.
Team Up with Real Estate Agents or Mortgage Brokers: Life insurance agents can help realtors and mortgage brokers save their clients quite a bit of money on mortgage protection life insurance, especially considering the pile of offers that homeowners receive after buying a house. By explaining the premium variance options available for the same life insurance benefit, an insurance agent can help realtors and mortgage brokers serve clients beyond the sale.
Before we proceed, I’d like you to hop over to this page and sign up for a free account. It doesn’t cost you a thing to sign up, but when you do, you’ll get access to a bunch of stuff that will really help you. After signing up, you’ll see some options for premium accounts and paid services, but you can just ignore that. We’re only going to be using the free stuff that you get.
"The West Carroll Sheriff's Department entered several stolen guns in the LeadsOnline stolen items watch list, and as a result, we received a hit confirming that an individual had pawned five stolen firearms in a pawn shop in Morehouse Parish. That information allowed us to clear 21 burglaries that had occurred in our Parish over a 3-month period. Thank you very much LeadsOnline for a tremendous resource and a great tool to help in our fight against crime."
Include an Email Signature: This is mandatory! Every agent should have an email signature that includes your name, business name, fax and phone numbers, and email. Your signature is also prime real estate to include a link to your website and, if possible, an embedded video of yourself that inspires trust and displays professionalism to the leads you email.
Ask People If They Are Happy: Simply ask prospects if they are truly happy with their insurance plan. Even if they say they are (because no one likes to admit they made a mistake in choosing a bad plan), ask people how they would improve their plan or the service offered by their current agent, if they could. This will give you what Randy Schwantz refers to as a wedge, allowing you to wedge in between prospects and their current provider to offer better service or plan alternatives.
Think of it this way – if you were about to open a restaurant, wouldn’t you do some research before quitting your day job and investing hundreds of thousands of dollars into it? Of course you would! You would research the best location, the best type of food to serve, how much you’ll have to pay employees, where you’ll source ingredients from, what type of tables and furniture to use, the best ovens and equipment for the kitchen, and all sorts of stuff. If you just “wing it” and open a restaurant without doing any research first, you’ll most likely fail. While affiliate marketing can be started part-time and without much capital, the same holds true. If you don’t research and plan, you will fail.
Facebook: This is the basic recipe: Type the appropriate keywords for the type of insurance you sell in your search box, limit the search results to your friends (and groups, if you belong to any), and scan people recently talking about these keywords or phrases to see if you can help with any issues they’re having. Life insurance agents may want to search for “life insurance” or “term insurance,” in addition to looking for friends and connections who have experienced a recent life event that would qualify someone to re - examine life insurance, such as births, deaths, birthdays, retirement, etc. Health agents have it a little easier, because people are more likely to talk about “health insurance” and “Medicare” than life insurance on social media. Also, trending articles or issues that show up in the search results may be good topics to share on your networks, so don’t throw out everything that doesn’t deal directly with people looking for insurance.

Offer Social Security Advice: We aren’t suggesting that you offer tax or legal advice (and make sure you tell people that, btw). We’re just recommending that you inform seniors how their benefits will be taxed according to their income, which can be derived from various assets. Agents can possibly help consumers reposition their assets with the help of their financial advisor to help them avoid paying taxes on their Social Security benefits. Consumers in higher tax brackets could be paying higher Medicare premiums (because of IRMAA) that could be avoided as well.


Create a YouTube Video: People learn by watching, not just by reading—especially in this digital age where flashy visual technology has curbed the consumer attention span. Equipped with your laptop’s built - in webcam, create a quick video (no longer than 3 minutes) introducing yourself to your consumer audience while talking about your process for helping clients. This virtual face - time will inspire trust and help convert site visitors into leads.
Establish Sales Goals: Many agents think as long as they have money in their account and their bills are paid, they don’t have to worry about personal sales or marketing metrics. Without setting goals and measuring your progress toward them, there’s no way to plot a course for growth. By tracking your lead outcomes, along with average commissions and number of contacts to achieve those commissions, you reveal insights into the effectiveness of your process.
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Unfortunately, quality of backlinks must be considered besides quantity. The harder it is to get the link, the higher the amount of traffic a site has, and the more relevant the site is to yours are some of the factors that determine what a quality backlink looks like. So, buying backlinks from Fiverr by the hundreds or thousands won’t cut it anymore. Acing SEO today requires a multi - faceted approach where you’re thoughtfully researching, writing, and promoting effective content with a keen understanding of how to use carefully selected keywords in the context of the latest search engine algorithms. Every time those algorithms shift, so must your SEO strategy.

All of the above info is for those of you who want to learn affiliate marketing for free. As you can see, there is a lot of free help for you if you plan on doing all of this yourself. However, I also know that some of you do have some funding available and you want to create a bit of a shortcut to success. The only way to do that is to outsource right now.
Offer Under - 65 Health Insurance: Getting certified to sell health insurance outside of the senior market isn’t hard. By opening yourself up to a new market of prospects, you provide extra value - added service to the younger referrals from (and maybe spouses of) your senior clients. Not only do you gain extra commissions this way, but you can start securing relationships with clients before they transition from under - 65 health insurance to Medicare.
As you can see, you can have both a personal and a business page on each of these channels. Before you get overwhelmed and start worrying about all the work involved in maintaining a presence on all these channels, think about the big picture benefits of establishing your presence online. Not only does each channel build your personal syndication network, giving you more communities where you can share your content and connect with others, but each channel also gives you an additional backlink that will show up in the Google search results for your company’s name. So, when senior leads see your phone number show up on their caller ID and Google it, they’re going to see all the social media channels you’re on, instead of seeing a generic phone number look - up site where consumers complain about strange calls from unknown callers who don’t have a website, let alone a Facebook page. Each channel builds your online presence, which builds your online brand reputation in the eyes of prospects and clients who are looking to see how legitimate you really are.
Of course, the process of selecting the right keywords, effectively targeting them in your content (both on - page and off - page), and attracting qualified web visitors is much more complicated and convoluted than this simple definition. In truth, SEO is much more involved than just putting certain keywords in specific places on a webpage, because there are dozens of different ranking factors that play a part in how well you’ll rank for certain terms.
Set Exit Pop - Ups: Instead of displaying a welcome mat offer when visitors arrive at your site, you can also activate pop - ups to appear before a visitor leaves your site, or any other number of customizable triggers. Google doesn’t necessarily love these, but many digital marketers utilize them and they can be helpful in converting site visitors. SumoMe also offers customizable pop - ups to get you started capturing the attention of leads.

Hiring an expert is the way to go if you want to do this fast and effectively. In the long run, new clients are worth more than what you have to pay to get help finding them. You’ll make far more money on one turned lead than you will spend on getting someone to help you get that lead. If that’s not the case for you, however, then things may need to change a little. You’ll want to go do some looking at reviews for various lead generation companies to see what they can help you with and if they are worth your time to work with.
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