Your network marketing career can start at home. Talk to family, friends, and neighbors and offer them a chance to join your team. Even if they don't sign up to do what you're doing, they can help by sharing marketing materials at their office, doctor or dentist's office, posting notices in their building's common area, or even posting classified ads locally.
The more consistently you’re posting helpful tips, articles, and advice to these channels, the better you’re demonstrating expertise in thtart a blog on your site ande trade, which will increase the odds of leads remembering you and possibly hitting you up to ask for help. In other words, the more effectively you use social media, the more effectively it will funnel free leads to you.
Facebook: This is the basic recipe: Type the appropriate keywords for the type of insurance you sell in your search box, limit the search results to your friends (and groups, if you belong to any), and scan people recently talking about these keywords or phrases to see if you can help with any issues they’re having. Life insurance agents may want to search for “life insurance” or “term insurance,” in addition to looking for friends and connections who have experienced a recent life event that would qualify someone to re - examine life insurance, such as births, deaths, birthdays, retirement, etc. Health agents have it a little easier, because people are more likely to talk about “health insurance” and “Medicare” than life insurance on social media. Also, trending articles or issues that show up in the search results may be good topics to share on your networks, so don’t throw out everything that doesn’t deal directly with people looking for insurance.
Create an Elevator Pitch: Agents must be prepared to talk to prospects that they meet at networking events or encounter throughout the day. The best way to do this is by forming an elevator speech, a short introduction that not only informs others of what you do but prompts a discussion about any possible needs they may have. A great article on how to construct one can be found on LifeHealthPro.
Agents might find lead vendors giving away free life insurance leads for agents, discounts, or matching deposit bonuses for signing up with their system. You usually see this with internet lead providers. Unfortunately, the quality of internet leads can be questionable because they may be shared leads, which means they’re resold to multiple agents (sometimes to multiple agencies) at once, driving up competition and causing agents to spend more than just money on these leads. Or, these leads may come from questionable lead generation strategies that entice or reward prospects for submitting a quote form when no interest originally existed—known as “pitching wood” in Boiler Room terms.
Welcome Guest Bloggers: We talked about guest blogging on other sites and syndicating your content to other sites, but by welcoming guest bloggers, you invite professionals and experts to write for your site. If you have a website, you’ve probably already received the infamous guest - posting request, most likely from a foreign email address, so it’s important to set some guidelines of what type of quality and insight you expect in guest posts to help educate your audience.
Don’t forget the CTA: Every message should contain a call to action, a motivating message that prompts people to take action and perform a specific action. Every interaction should have a CTA, even if it’s: “wait for my holiday card” or “I look forward to talking to you next year during AEP when we can compare your options again.” Adding a CTA means you are in charge of the prospecting client relationship.
Add Urgency to Your Offers: Insurance is all about avoiding a catastrophe, whether it’s not having a plan in place, having the wrong plan in place, or overspending on a plan. Hitting that urgency is like hitting the TAKE ACTION button in a human being. As an insurance agent that deals in risk, it’s your responsibility to let leads know the risk of not taking action.
