For example, if you want to rank for “New York Medicare Supplement Plans,” your webpage needs to answer any questions a common visitor would have when looking for information about that topic. The page should explain what a Medicare Supplement plan is, what the options are for New Yorkers specifically, what kind of premiums they can expect to pay for different types of plans, etc. In short, you want to give them all the information they need, whether it’s on that page or in a series of blog posts that link to each other.
Polish Your Presentation: Winging it never brought people consistent results. If you want to convert more leads into clients, examine each part of your presentation to make sure it flows and builds into each successive part. PRACTICE, PRACTICE, PRACTICE your presentation. When you feel you’ve stopped perfecting it, that’s the day you sales process starts to become stale.
Google+: So we can’t really show you how to find free leads on G+, and that’s because NO ONE USES G+. It only seems to exist because Google likes to have a hand in everything online. The only people who actively use G+ seem to be SEO experts and small business owners. It’s no secret that Google favors their own networks, so the biggest benefit of using this channel is to gain search engine prominence—not to find free leads.
Internet leads may be purchased from a variety of list generating services or from brokers. While the cost and the quality will vary among lead sellers, small business owners are encouraged to comparison shop for Internet leads. A decision to buy Internet leads could produce a quality list of potential buyers. Some online lead sellers provide exclusive Internet leads. However, many sellers will issue the same lead to four or more buyers.
Google+: So we can’t really show you how to find free leads on G+, and that’s because NO ONE USES G+. It only seems to exist because Google likes to have a hand in everything online. The only people who actively use G+ seem to be SEO experts and small business owners. It’s no secret that Google favors their own networks, so the biggest benefit of using this channel is to gain search engine prominence—not to find free leads.
Developing a website might seem difficult on the surface. You know that some website development companies cost thousands, 10’s of thousands, or even 100’s of thousands of dollars to build a site. You might also think you need to know a bunch of computer code in order to build a great site. That is nonsense. I personally know a little tiny bit of HTML and CSS, but I’m even using that less and less over time.
Whether it’s getting, finding, or generating your own final expense or medicare supplement leads (both online and offline), the agent should understand that there will always be an element of time or money, when it comes to prospecting for leads and that free leads is not possible unless your finding them by partnering up with other professionals who have access to leads that need help, or generating referrals; those are the only true free insurance leads.
Prospect Small Businesses: If you offer employee benefits or if you’re looking to sell insurance to small business owners, consider going B2B to prospect small businesses. Simply walking into a storefront and asking to meet the owner to shake their hand and introduce yourself only takes 5 minutes. The goal is to meet business owners, ask them a couple of questions pertaining to what you offer, and ask if it makes sense for you to circle back later to explore that in more detail. At the very least, you should pick up their business card and get an email address you can drip market to.
Start Using Pics in Tweets: Pictures say a thousand words, and those thousand words can ensnare more people’s attention and entice them to your blog faster than anything you can write within 140 characters. Pictures directly appeal to emotions, the activating catalysts in the consumer thought process, whereas words have to bypass the rational area of the brain to be processed.
"We were working a series of daytime residential burglaries and developed a suspect. Our agency was relatively new to LeadsOnline and I was just starting to utilize some of the features. I created a person of interest of our primary suspect and within days I received an alert. The suspect actually went across the river 90 minutes away and into the neighboring state to sell this item to a business. Without the POI alert from LeadsOnline, we likely would not have known that this occurred. With that information, and along with other facts gained during the investigation, a search warrant was executed and numerous burglaries were closed across several jurisdictions. One burglary was even discovered before the victim was aware of it since they were out of the country for their honeymoon."
Set Up Retargeting: This is an advanced strategy that includes planting a tracking code on a page of content that places cookies in the visitor’s browser, which enables custom ads to be shown to your visitors while they’re on other sites, prompting and reminding them to act on your message or offer. While setting up retargeting is free, there is a cost associated every time someone clicks the ad.
Personalize Connection Requests: Nothing says respect like personalizing your requests to connect with people on LinkedIn or other channels. Taking an extra minute to personalize your messages shows that you’re considerate enough to approach people as individuals, not as unlimited business prospects, which can totally shift how someone receives you in the future when you decide to prospect them.
Offer Under - 65 Health Insurance: Getting certified to sell health insurance outside of the senior market isn’t hard. By opening yourself up to a new market of prospects, you provide extra value - added service to the younger referrals from (and maybe spouses of) your senior clients. Not only do you gain extra commissions this way, but you can start securing relationships with clients before they transition from under - 65 health insurance to Medicare.
Of course, not all shared internet leads are bad. You could get lucky and find a geographic “diamond in the rough” where there’s not much competition for leads, allowing you to achieve a profitable ROI. The thing is, you won’t know until you try, so here are five “free” or discounted internet lead opportunities you can find with a quick search online:
Create Content for Each Stage of the Buying Cycle: Not every lead will be ready to enroll right away, so address people who haven’t considered the potential implications of the problems solved by the types of insurance you sell, in addition to people who are currently comparing options, others may have recently bought a plan, and those who have had plans for a long time and never re - examined it since. Creating content for people in these different stages of the buying cycle will help built trust, provide education, and hopefully help them take action to solve any issues they’ll encounter throughout the buying cycle.
Before we proceed, I’d like you to hop over to this page and sign up for a free account. It doesn’t cost you a thing to sign up, but when you do, you’ll get access to a bunch of stuff that will really help you. After signing up, you’ll see some options for premium accounts and paid services, but you can just ignore that. We’re only going to be using the free stuff that you get.
Include Contact Info in Header or Footer: Having your contact info clearly displayed in your website header or footer is a must. It’s a foundational piece of your website that tells visitors how to reach you. Every website should have both a local phone number and an email address listed somewhere on the header or footer of the site so that, wherever visitors go, they have the option to reach out to you easily if they have questions or want to enroll.
Welcome Guest Bloggers: We talked about guest blogging on other sites and syndicating your content to other sites, but by welcoming guest bloggers, you invite professionals and experts to write for your site. If you have a website, you’ve probably already received the infamous guest - posting request, most likely from a foreign email address, so it’s important to set some guidelines of what type of quality and insight you expect in guest posts to help educate your audience.
Hiring an expert is the way to go if you want to do this fast and effectively. In the long run, new clients are worth more than what you have to pay to get help finding them. You’ll make far more money on one turned lead than you will spend on getting someone to help you get that lead. If that’s not the case for you, however, then things may need to change a little. You’ll want to go do some looking at reviews for various lead generation companies to see what they can help you with and if they are worth your time to work with.
