With the advent of internet marketing has come a whole new science of selling online making the acquisition of those elusive network marketing leads just a little bit easier. Easy access to the internet for both the marketer and, much more importantly, their potential customers, has forced a whole new set of ideas to the forefront. Here are just a few of the options that are now available.
Prospect Small Businesses: If you offer employee benefits or if you’re looking to sell insurance to small business owners, consider going B2B to prospect small businesses. Simply walking into a storefront and asking to meet the owner to shake their hand and introduce yourself only takes 5 minutes. The goal is to meet business owners, ask them a couple of questions pertaining to what you offer, and ask if it makes sense for you to circle back later to explore that in more detail. At the very least, you should pick up their business card and get an email address you can drip market to.
Set Exit Pop - Ups: Instead of displaying a welcome mat offer when visitors arrive at your site, you can also activate pop - ups to appear before a visitor leaves your site, or any other number of customizable triggers. Google doesn’t necessarily love these, but many digital marketers utilize them and they can be helpful in converting site visitors. SumoMe also offers customizable pop - ups to get you started capturing the attention of leads.
Polish Your Presentation: Winging it never brought people consistent results. If you want to convert more leads into clients, examine each part of your presentation to make sure it flows and builds into each successive part. PRACTICE, PRACTICE, PRACTICE your presentation. When you feel you’ve stopped perfecting it, that’s the day you sales process starts to become stale.
Optimize Your Site for Mobile Users: Google’s search engine algorithms are starting to preclude websites that don’t cater to mobile browsers. Optimize your site for mobile browsers by using a mobile - friendly theme that’s responsive to various browsers and devices. If your theme lacks that capability, you can always use a plugin like Jetpack on WordPress site, or hire a mobile developer for a much costlier optimization. Don’t miss out on internet leads from smartphone searchers; go mobile!

New prospective users often ask me how easy it is for their affiliate to share their link. It’s “stupid simple.” Here’s how it works… When your affiliates sign up with you, they’ll automatically receive an email from you welcoming them to your affiliate program. This email will contain their unique referral link. It will also contain a “one-click” login link to their Affiliate Dashboard. The Affiliate Dashboard is where your affiliate can share their link via email and social media with a single click. For example, when they click the Facebook button, they’ll automatically be forwarded over to Facebook, with a new post pre-populated, and their affiliate link already embedded! They can add a personal note or recommendation if they’d like – or they can simply click “Post” to get the message up on their Wall immediately. This “convenience factor” is huge. Affiliates are able to share their link early and often with their friends and colleagues. It really couldn’t be any easier. The Affiliate Dashboard is also where they can grab marketing materials like banner ads for their website or blog. The banners will already have their affiliate link embedded. So, your affiliate can simply copy the HTML and paste it to their site – or they can have their web developer do this for them.

"I contacted LeadsOnline in reference to a trial version of LeadsOnline Metal Theft. You all were happy to oblige and the second day of using the trial version, I was able to identify and solve two metal thefts involving a recent case. I was also able to correctly identify a suspect who was involved in a metal theft and was arrested and bonded using a false identity. The program paid for itself in its second day of use and assisted in closing three cases with a total of six arrests. Thanks LeadsOnline!"

Of course, not all shared internet leads are bad. You could get lucky and find a geographic “diamond in the rough” where there’s not much competition for leads, allowing you to achieve a profitable ROI. The thing is, you won’t know until you try, so here are five “free” or discounted internet lead opportunities you can find with a quick search online:

The best way to approach these Centers of Influence (COI) or referral sources is by sending a message to them stating that you saw their thread, that you are contracted with multiple carriers for cost and plan comparisons, that you have served that area for X - number of years, and include a link to your website. You should also leave your real name (since forum members often use screen names) and contact info (email address, phone number, LinkedIn profile URL, etc.) After sending the message, reply in the thread that you have “PM’ed the OP” (privately messaged the original poster) and you look forward to being a resource to them and their clients.
Facebook used to be an easy source to tap into, but since they have formed a public company with shareholders who need to be kept happy, Facebook have changed their Terms of Service several times recently and have clamped down on a number of things that used to make lead generation relatively easy. They have discouraged siphoning off clients to external web sites and CPA offers, and have raised the cost of advertisements that do this. It remains a viable lead source however.
Establish Sales Goals: Many agents think as long as they have money in their account and their bills are paid, they don’t have to worry about personal sales or marketing metrics. Without setting goals and measuring your progress toward them, there’s no way to plot a course for growth. By tracking your lead outcomes, along with average commissions and number of contacts to achieve those commissions, you reveal insights into the effectiveness of your process.

Don’t forget the CTA: Every message should contain a call to action, a motivating message that prompts people to take action and perform a specific action. Every interaction should have a CTA, even if it’s: “wait for my holiday card” or “I look forward to talking to you next year during AEP when we can compare your options again.” Adding a CTA means you are in charge of the prospecting client relationship.

Host Talks for Local Meetups: If you haven’t gone to Meetup, you have to check it out. It’s one of the best local networking sites available. Simply browse groups that may contain your target market, and offer to host an educational talk on a topic like “Getting the Wrong Burial Plan” or “Medicare Basics” or “What Medicare Doesn’t Cover.” Since these are more interactive discussions than formal presentations, this allows the agent to offer multiple topics as a menu of options to choose from.
Create an Elevator Pitch: Agents must be prepared to talk to prospects that they meet at networking events or encounter throughout the day. The best way to do this is by forming an elevator speech, a short introduction that not only informs others of what you do but prompts a discussion about any possible needs they may have. A great article on how to construct one can be found on LifeHealthPro.

Pay-per-click (PPC) advertising – like Google Adwords and Facebook – are getting more expensive all the time. While we invest heavily in Google Adwords ourselves here at LeadDyno, I can tell you that our click costs are constantly creeping up. Which means that next month, I know we’ll have to pay a little bit more to get the same results. Our affiliate program, on the other hand, is always profitable… because we pay our affiliates a commission based on the sales they bring us. Until they sell something, we don’t have to pay them anything. Affiliate marketing is also more scalable than pay-per-click (PPC) marketing. While there are a fixed number of relevant keywords that we (and you) can bid on and make money, there’s basically an unlimited amount of product that you can sell with affiliate partners.

Ask for Referrals: This is perhaps the biggest tip here for generating free leads, because you will never find a better quality free lead than a referral. Agents wanting to lower lead costs and deal with higher quality leads should learn to ask for referrals after delivering quality service to their clients. See our notes above this list of free lead ideas for more advice about asking for referrals.
For example, if you want to rank for “New York Medicare Supplement Plans,” your webpage needs to answer any questions a common visitor would have when looking for information about that topic. The page should explain what a Medicare Supplement plan is, what the options are for New Yorkers specifically, what kind of premiums they can expect to pay for different types of plans, etc. In short, you want to give them all the information they need, whether it’s on that page or in a series of blog posts that link to each other.
_{What this all boils down to is, you get to essentially look over the shoulders of highly successful affiliate marketers and just copy what they do. This is all part of their free affiliate marketer training package that you get with your free account. It… is… GOLD. Better yet? They keep it updated. The affiliate marketing industry changes fast, so you won’t get outdated information with them as they keep updating the training videos as needed.}
Of course, the process of selecting the right keywords, effectively targeting them in your content (both on - page and off - page), and attracting qualified web visitors is much more complicated and convoluted than this simple definition. In truth, SEO is much more involved than just putting certain keywords in specific places on a webpage, because there are dozens of different ranking factors that play a part in how well you’ll rank for certain terms.

Create a YouTube Video: People learn by watching, not just by reading—especially in this digital age where flashy visual technology has curbed the consumer attention span. Equipped with your laptop’s built - in webcam, create a quick video (no longer than 3 minutes) introducing yourself to your consumer audience while talking about your process for helping clients. This virtual face - time will inspire trust and help convert site visitors into leads.

Be polite, respectful, and relevant. Don’t push the issue if there’s no response; you’re not looking to be a social media insurance hound. If the person has a birthday, try reaching out to them via message to wish them happy birthday, and tell them how you would like to offer them a complimentary quote on their insurance, since rates go up as we age. If it’s open enrollment time, feel free to post about the ways you’re helping other clients in a certain city, because you never know who will message you with questions.
As you probably know by now, most affiliate tracking software is pretty complex to get setup! You won’t have any setup issues with LeadDyno. We designed it to be really easy to integrate with your website. Many of our E-Commerce integrations are “one-click.” For example, if you’re a Shopify store owner, you simply enter the URL of your store, give LeadDyno permission to connect with it, and you’re done. You simply do this once, and you’re ready to start rolling out links and marketing materials to your affiliates! We also provide complimentary setup help. We’re available to assist five days per week via phone, six days per week via live chat, and seven days per week via email.
A fundamental factor to being successful with network marketing is to maintain a positive attitude and generate lots of free network marketing leads. There will definitely be days and perhaps weeks when you fail to make a single sale or attract any prospects. It is understandable to want to feel discouraged during these times but you cannot let it get to you and hold you down. You must maintain a positive attitude because your primary job is to market. If you are anything less than positive, it will show and it will definitely affect your ability to attract buyers and prospects. No one wants to sign up with a loser!