"We recently had a theft of some jewelry. The suspect was a family member of the victim. I typed the information into LeadsOnline and not only did I get the jewelry back, I also had amazing evidence of the pawn transaction where the jewelry was exchanged for cash. Without LeadsOnline, we would not have been able to make an arrest or get the jewelry back to the owner. Thanks LeadsOnline!"
Prospect Small Businesses: If you offer employee benefits or if you’re looking to sell insurance to small business owners, consider going B2B to prospect small businesses. Simply walking into a storefront and asking to meet the owner to shake their hand and introduce yourself only takes 5 minutes. The goal is to meet business owners, ask them a couple of questions pertaining to what you offer, and ask if it makes sense for you to circle back later to explore that in more detail. At the very least, you should pick up their business card and get an email address you can drip market to.
Have a Welcome Mat: In the digital marketing sense of the word, a “welcome mat” is a sign - up offer (often full - screen) that greets visitors with a call - to - action when they arrive at your site. If they don’t want to subscribe or opt - in, they can simply scroll down past the welcome mat to access the content—which sets these apart from annoying pop - ups. These can be highly effective at converting site visitors. One of the most common options is from SumoMe:
Include Contact Info in Header or Footer: Having your contact info clearly displayed in your website header or footer is a must. It’s a foundational piece of your website that tells visitors how to reach you. Every website should have both a local phone number and an email address listed somewhere on the header or footer of the site so that, wherever visitors go, they have the option to reach out to you easily if they have questions or want to enroll.
"We recently had a theft of some jewelry. The suspect was a family member of the victim. I typed the information into LeadsOnline and not only did I get the jewelry back, I also had amazing evidence of the pawn transaction where the jewelry was exchanged for cash. Without LeadsOnline, we would not have been able to make an arrest or get the jewelry back to the owner. Thanks LeadsOnline!"
Google+: So we can’t really show you how to find free leads on G+, and that’s because NO ONE USES G+. It only seems to exist because Google likes to have a hand in everything online. The only people who actively use G+ seem to be SEO experts and small business owners. It’s no secret that Google favors their own networks, so the biggest benefit of using this channel is to gain search engine prominence—not to find free leads.
Decide what business or trade it is that you want to gather leads from and then type into your search engine box the words "industry (by name) association member business directory." Of course, you want to make sure that you remove the quotes from around the entire phrase. Also, you can try adding to this phrase a state or city if you wish to only find associations in a particular area. Your search terms will then look something like this:
Offer Multiple Sign - Ups: Be flexible with other prospects’ processes for how they approach your recommendations. Some people aren’t comfortable enrolling over the phone, maybe they need a paper application. Some might need to see a genuine face. Offering multiple ways to sign up or enroll in a plan can go a long way to minimizing the chances of someone walking away from a sale you put together because they didn’t like your process for enrollment.
The 3 - Foot Rule: This is one of those classic insurance sales methods that can seem rather abrasive to modern - day agents. The general idea is that anyone who comes within 3 feet of you during the day is a prospect, and you should ask them about insurance. Let’s face it: Everyone knows someone on Medicare, because 1 out of 6 Americans has Medicare. Those agents who are willing to really ask around and work every connection to its max can easily leverage this approach.
When it comes to maintaining your presence on these channels, don’t make it harder than it has to be. Once you have your social media profile pages set up, try to post something once a week, whether it’s a news article about Medicare plans or life insurance trends, or a brag about how much money you saved a client by helping them find a better plan. You can even get a free account at Hootsuite and spend half an hour scheduling posts to share on your accounts at specified times during the next few weeks, instead of logging in every day—which frees you up to focus on selling insurance. Even if you post the same message on all of your channels in the beginning, at least you’re posting consistently, which is the true goal here.
The main website a lot of people use when they are online is social media. These websites are where you can sit there and talk to anyone around the world that you know, and chances are that most people you know have an account on these kinds of things. You’ll want to make sure you do some looking into making a business account, because marketing through your personal profile may not do so well for you. Social media sites are free to use, but they also have ways you can pay for ads that go out to people.
