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Facebook: This is the basic recipe: Type the appropriate keywords for the type of insurance you sell in your search box, limit the search results to your friends (and groups, if you belong to any), and scan people recently talking about these keywords or phrases to see if you can help with any issues they’re having. Life insurance agents may want to search for “life insurance” or “term insurance,” in addition to looking for friends and connections who have experienced a recent life event that would qualify someone to re - examine life insurance, such as births, deaths, birthdays, retirement, etc. Health agents have it a little easier, because people are more likely to talk about “health insurance” and “Medicare” than life insurance on social media. Also, trending articles or issues that show up in the search results may be good topics to share on your networks, so don’t throw out everything that doesn’t deal directly with people looking for insurance.
Most people who try network marketing fail – not because the products they are marketing are poor, but because they do not realise how much effort network marketing is, and how much time they need to put into it. All too often, would-be marketers give up when they get to the six month point, but they are not quite turning a good profit. What they don’t realise is that if they had waited it out just a few months more, and kept on marketing and expanding their business, then they could have been profitable.
Outsourcing is so crucially important because that is how you will take your affiliate marketing business from just a small business that makes you a few extra bucks per month to a 5 or 6 figure monster that earns you a passive income. While one site is being outsourced and making you money, you can build a second one. While those two are outsourced and making you money, you can build a third one, and so on. So many new affiliate marketers take their first commission checks and just spend in on themselves. If they re-invested that into outsourcing instead, the returns would be much bigger. My business didn’t truly start taking off until I learned about the power of outsourcing.
Some lead vendors give you leads just for signing up to join their email list, like https://www.leadheroes.com/insurance-leads/, which gives you a chance to earn 25 free Medicare supplement or final expense leads for signing up for an email newsletter; of course, I’m partial to this one, and you’ve probably seen the offer pop up since you’ve been reading this.
Create a Drip Email Program: This is different than a mere newsletter subscription because it’s more focused on getting the consumer to do something specific, like download a lead magnet or get a quote. The newsletter may have different topics each time, whereas a drip campaign is composed of 5 - 12 emails in a sequence that get fired off in response to certain triggers, like if a visitor starts filling out a quote form but doesn’t submit it.
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Develop Case Studies: It’s one thing to offer your prospects and clients options, but it’s another thing to back up recommendations with relevant, real - life examples or stories that address problems and solutions around specific insurance challenges. If you have a client who’s willing to share their experience working with you in a case study, this piece of content can also act as a testimonial to recommend your service.
"We were working a series of daytime residential burglaries and developed a suspect. Our agency was relatively new to LeadsOnline and I was just starting to utilize some of the features. I created a person of interest of our primary suspect and within days I received an alert. The suspect actually went across the river 90 minutes away and into the neighboring state to sell this item to a business. Without the POI alert from LeadsOnline, we likely would not have known that this occurred. With that information, and along with other facts gained during the investigation, a search warrant was executed and numerous burglaries were closed across several jurisdictions. One burglary was even discovered before the victim was aware of it since they were out of the country for their honeymoon."
Go Door Knocking: It can be trying to trudge up and down streets, knocking on doors to see if people are interested in reviewing insurance options or taking care of their planning. But for those who are persistent and don’t mind the exercise, this can be a non - competitive, low - cost way to prospect for leads. You don’t even have to do this exclusively; you can mix it up with other prospecting practices and hit up the houses close to the other leads you’re meeting with. The biggest piece of advice is this: Don’t sell at the door; sell yourself getting into the house. The easiest way is by asking them, “Where can we sit down?” while looking inside over their shoulder, after promising beforehand that you only need a few minutes of their time. Once you get inside, you can focus on selling.
