Share Apps & Calcs: Want to be considered a resource? Share calculators and apps that help consumers. For Medicare agents, this means sharing the doc finder on Medicare.gov that tells consumers if their doctors accept assignment. Final Expense agents might share credit card calculators that show consumers how long it takes to pay off funeral expenses. The more consumers utilize these tools, the closer they are to addressing their needs by considering a new or different insurance plan from you.
No matter how well your content answers these common questions, you also need to pay attention to on - page SEO details, like keyword density and keyword placement in the right spots on the page—including the title, the first paragraph, and perhaps a few headers. You should also understand the other webpages you’re competing with to rank for that keyword to evaluate how much content they have, how it’s structured, and who’s linking to it.
Offer Live Chat: In this day and age, consumers demand convenient access to information. This means if there’s not a page or video to explain something, you better give them a contact page, social media channel links or a live chat option to answer their questions. Check out a plugin like WP Live Chat Support or Tidio Live Chat for a free option to assist leads in real - time on your site.
Launch a Project 200: Some agencies require new agents to do a “Project 200” and come up with a list of at least 200 people you know personally who could be potential prospects. If you own an agency, why not leverage your contacts and those of your employees? This is a very popular option for agencies wanting to create a local network bolstered by their employees’ connections.
Polish Your Presentation: Winging it never brought people consistent results. If you want to convert more leads into clients, examine each part of your presentation to make sure it flows and builds into each successive part. PRACTICE, PRACTICE, PRACTICE your presentation. When you feel you’ve stopped perfecting it, that’s the day you sales process starts to become stale.
Listed below are a few different ways to find free leads on social media, but first, let’s talk about socially acceptable behavior. You wouldn’t just walk up to someone on the street and try to sell them insurance on the spot, so in the same way, you should approach your connections on social media with a little discretion. In other words, don’t be this guy:
Free is good, but paid is great. Each of the free lead generation tools is countable in terms of building your growth foundation while you invest a limited budget now. In the free offers, nothing to lose – as something is better – picks out the best plans so that you wouldn’t have to miss out a single prospect. As your targeted volume of prospects goes with your investment quality, then it is better to acquire leads from the free lead marketing offers as much as possible.
Have a Welcome Mat: In the digital marketing sense of the word, a “welcome mat” is a sign - up offer (often full - screen) that greets visitors with a call - to - action when they arrive at your site. If they don’t want to subscribe or opt - in, they can simply scroll down past the welcome mat to access the content—which sets these apart from annoying pop - ups. These can be highly effective at converting site visitors. One of the most common options is from SumoMe:
Say I’m Sorry: We all have client relationships that ended badly. Looking to turn things around, revive an old lead possibly re - earn their commission? Reach out to them and tell them that you don’t like how things ended, and if there’s anything you could do to help them in the future, you are here for them – and then add them back to your mailing list for sending cards and newsletter.
Host Webinars: Webinars are a non - aggressive way to prospect for potential leads. Webinars usually revolve around PowerPoint presentations that educate consumers on various problem - solution scenarios for specific insurance - related issues or questions. Don’t worry about gathering attendees for a live, one - time presentation; just offer downloads of previously - recorded webinars to explain topics in more depth. This not only helps your search engine rankings, but may help convert people who need a little more information before making a decision.
Listed below are a few different ways to find free leads on social media, but first, let’s talk about socially acceptable behavior. You wouldn’t just walk up to someone on the street and try to sell them insurance on the spot, so in the same way, you should approach your connections on social media with a little discretion. In other words, don’t be this guy:
Even if you already have a good grasp of the affiliate marketing business model, I highly recommend you check out this primer section in your free account. Check out the article, but more importantly, make sure you watch ever video at the bottom of that page. Those videos are filled with a wealth of information from very, very successful affiliate marketers.
Whether it’s getting, finding, or generating your own final expense or medicare supplement leads (both online and offline), the agent should understand that there will always be an element of time or money, when it comes to prospecting for leads and that free leads is not possible unless your finding them by partnering up with other professionals who have access to leads that need help, or generating referrals; those are the only true free insurance leads.
Write a Whitepaper: A well - written whitepaper can instill trust and credibility by educating consumers about a given issue or challenge related to insurance, while positioning yourself or your services as a solution. More polished than the typical blog post, whitepapers present your expertise backed by facts, statistics, graphs and solid research to give consumers an in - depth, downloadable piece of content, usually 6 - 10 pages in length, to guide their buying decision.
If you’re going to sign up for any of their premium services, I personally recommend you sign up for this business building package. Basically, you are paying their experts to go out and perform market research, build a website for you, build you an email responder that will automatically email your subscribers for one year, and create the first handful of content pages. They will also help you research the best affiliate products to promote and give you access to special one-on-one coaching that is only available for their paying members. Check it out if you have the funding to get this type of jump start. Outsourcing from day 1 is ideal if you have the funds available, especially when you are outsourcing to a team of people managed by affiliate marketing millionaires.
Set Up Retargeting: This is an advanced strategy that includes planting a tracking code on a page of content that places cookies in the visitor’s browser, which enables custom ads to be shown to your visitors while they’re on other sites, prompting and reminding them to act on your message or offer. While setting up retargeting is free, there is a cost associated every time someone clicks the ad.
I never really knew how Google Adwords was working for me until I began tracking conversions with LeadDyno. While I always used the conversion tracking pixel that Google provides, I always found it to be imperfect. That’s because I want to measure specific $$$ amounts and sales… while Google is only able to tell me if someone made it to a certain page. Like a sign up, or “thank you” page. That’s a good start – but I need more! Specifically, I need to know what somebody bought and/or signed up for… how much they purchased… and how long they stayed with us afterwards. This is easy to do with LeadDyno. All you need to do is create a new marketing campaign tracking link – as use this link as the Target URL within Adwords. Or, if you’re advertising on Facebook, just make sure the link that you provide Facebook with is a campaign tracking link from LeadDyno. Don’t just give Facebook the link to your homepage – give them this link instead. It’s pretty much the same thing as using an affiliate link to track the effectiveness of a specific marketing campaign. Because LeadDyno is already plugged into your website – and most importantly, your E-Commerce provider – you’ll have visibility into the entire sales funnel that was generated as a result of each specific advertising campaign you are tracking. I’ve been doing online marketing for the past decade, and I can tell you this is huge. It allows me to test campaigns quickly and easily. I’m able to let our winners run, and cut our losers short.
Once on the page where the member's directory is located, your next step is to find the various ways names are sorted. Some sites may list the members in alphabetical order according to the name of the business. Others may list the members according to the city and state they reside in. Others may list members according to how large the company is. In many cases, you will find a drop down box where you can choose how you want the list sorted. Select how you want to sort the list and then hit enter to view your list of leads.
Networking, as it used to be called, is a pretty thankless task. The conventional approach to networking was to start with the network of friends and colleagues that you already have; friends and family, your existing clients, your contacts at the squash club and so on. Most people feel uncomfortable pitching to friends and family, unless you have an unbeatable idea or concept, but if that was the case, then lead generation would not be a problem
