When a group of like minded business-people work together to pool their knowledge and intuit, they reveal and contemplate new possible business opportunities or strategies in which great gains can be expected from all. The synergy of knowledge from business networking linking multiple fields of expertise reveals solutions that may not be readily apparent to someone trained in the single field.
Whether it’s getting, finding, or generating your own final expense or medicare supplement leads (both online and offline), the agent should understand that there will always be an element of time or money, when it comes to prospecting for leads and that free leads is not possible unless your finding them by partnering up with other professionals who have access to leads that need help, or generating referrals; those are the only true free insurance leads.
Optimize Your Site for Mobile Users: Google’s search engine algorithms are starting to preclude websites that don’t cater to mobile browsers. Optimize your site for mobile browsers by using a mobile - friendly theme that’s responsive to various browsers and devices. If your theme lacks that capability, you can always use a plugin like Jetpack on WordPress site, or hire a mobile developer for a much costlier optimization. Don’t miss out on internet leads from smartphone searchers; go mobile!
Set Up Retargeting: This is an advanced strategy that includes planting a tracking code on a page of content that places cookies in the visitor’s browser, which enables custom ads to be shown to your visitors while they’re on other sites, prompting and reminding them to act on your message or offer. While setting up retargeting is free, there is a cost associated every time someone clicks the ad.
Decide what business or trade it is that you want to gather leads from and then type into your search engine box the words "industry (by name) association member business directory." Of course, you want to make sure that you remove the quotes from around the entire phrase. Also, you can try adding to this phrase a state or city if you wish to only find associations in a particular area. Your search terms will then look something like this:
Optimize Your LinkedIn Profile: A consumer comes to your LinkedIn profile; that’s great, but what next? Every profile should contain a brief description of the ideal type of clients you like to help, what problems you help them with, and how to contact you if they have any questions or concerns about insurance. This means linking to your website, listing contact info, etc. Also, be sure to include any particular geographical areas you serve.
When you ask someone to help market your network marketing business, make sure they know exactly what you're doing! If one of their customers asks them what it's all about, and they blow it off as some marketing scheme, you're not gaining anything by your partnership with them. Give them a short promo that will entice customers to want to find out more.
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Pay Per Click or PPC can be very effective in the right hands. If you do it the wrong way it can be a fast track to financial ruin. Unlike Facebook Ads where you can see how effective your ads are within minutes, Google AdWords are much less responsive and you can use up a lot of cash before you hit the winning combination. Concentrate on being very focused and specific. If you are not, you will get lots of clicks on an ad which sounds right, but results in low conversion rates when people find that it’s not exactly what they are looking for.
Think of it this way – if you were about to open a restaurant, wouldn’t you do some research before quitting your day job and investing hundreds of thousands of dollars into it? Of course you would! You would research the best location, the best type of food to serve, how much you’ll have to pay employees, where you’ll source ingredients from, what type of tables and furniture to use, the best ovens and equipment for the kitchen, and all sorts of stuff. If you just “wing it” and open a restaurant without doing any research first, you’ll most likely fail. While affiliate marketing can be started part-time and without much capital, the same holds true. If you don’t research and plan, you will fail.
Twitter: As with Facebook, you can search Twitter for phrases people would use if they were talking about insurance, like “Medicare plan,” “Medicare season,” “Obamacare,” or “premiums.” The idea is to catch someone griping on social media about an experience they had or a bill they received, and then come to their rescue and open a dialogue to see if they need any recommendations.
Pitching the Press Release: If you issue a press release, it’s not enough for a few random outlets outside of your market to pick up your news. You should also try securing coverage in relevant niche or local outlets that you identify as media targets. Brooke Bates from Bantamedia recommends emailing your news to these targets individually in 400 words or less, linking to the press release and pinpointing the reasons why your news is relevant to their particular audience, even including possible story angles that show editors you’ve done your research.
Offer Combo Products: Thanks to the current state of our groggy economy, Americans just don’t have the purchasing power they once did. Solving individual problems through separate policies may be too costly and confusing (like having both a long - term care plan and a life insurance plan, or having a Medicare Supplement plan and a separate Part D plan). To simplify options and conserve funds, consider offering products that solve multiple problems at once. This also makes the policy tougher to get rid of if it solves multiple issues for a prospect.
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