Twitter: As with Facebook, you can search Twitter for phrases people would use if they were talking about insurance, like “Medicare plan,” “Medicare season,” “Obamacare,” or “premiums.” The idea is to catch someone griping on social media about an experience they had or a bill they received, and then come to their rescue and open a dialogue to see if they need any recommendations.
But writing copy that’s optimized for search engines is only half the battle, because then you have to promote your content to make sure it gets found. Remember the social media channels we talked about earlier? Now is the time to share your content on those channels, along with other social bookmarking sites like Reddit and Scoop.it, to create multiple links on different sites that point back to your piece of content.
Prospect Small Businesses: If you offer employee benefits or if you’re looking to sell insurance to small business owners, consider going B2B to prospect small businesses. Simply walking into a storefront and asking to meet the owner to shake their hand and introduce yourself only takes 5 minutes. The goal is to meet business owners, ask them a couple of questions pertaining to what you offer, and ask if it makes sense for you to circle back later to explore that in more detail. At the very least, you should pick up their business card and get an email address you can drip market to.
I think there are a couple main reasons why the research aspect is so overlooked in affiliate marketing. The first reason is, people are just lazy. Most new affiliate marketers are only thinking about making money in the shortest period of time, so they simply choose a niche and build a site in their first day. Then, months go by with little to no website traffic and they proclaim that affiliate marketing no longer works. Considering affiliate marketing is a multi-billion dollar per year industry driving about 20% of all online sales, that of course isn’t true. Most people just don’t do the research necessary to truly find a profitable niche that is in demand without too much competition.
Add Urgency to Your Offers: Insurance is all about avoiding a catastrophe, whether it’s not having a plan in place, having the wrong plan in place, or overspending on a plan. Hitting that urgency is like hitting the TAKE ACTION button in a human being. As an insurance agent that deals in risk, it’s your responsibility to let leads know the risk of not taking action.
Ask for Referrals: This is perhaps the biggest tip here for generating free leads, because you will never find a better quality free lead than a referral. Agents wanting to lower lead costs and deal with higher quality leads should learn to ask for referrals after delivering quality service to their clients. See our notes above this list of free lead ideas for more advice about asking for referrals.
Create a Pinterest Account: Although it’s not one of the top four foundational social media channels, Pinterest can supplement your marketing efforts by showcasing the pictures and infographics your business is creating, and “pinning” valuable content and ideas from other influencers. Build a following and harness leads by linking photos to your site and having call - to - action phrases embedded in the photos that inspire lead conversion.
If an agent isn’t spending money to pay for leads (or giving up something else in exchange for them), then he’s spending time generating leads, instead. It’s no secret in the industry that when you’re starting out (or you’re in a slump), if you have more time than money and can’t afford to pay for a full pipeline of leads, then you should prospect with your time to generate leads to fill your pipeline.
Almost everyone joins their Network Marketing company thinking that success will come a lot easier than it actually does. You were likely led to believe that all you have to do is introduce your opportunity to a few friends, who would then recruit a few of their friends, and the cycle would continue until you’re making thousands of dollars every week.
Host Talks for Local Meetups: If you haven’t gone to Meetup, you have to check it out. It’s one of the best local networking sites available. Simply browse groups that may contain your target market, and offer to host an educational talk on a topic like “Getting the Wrong Burial Plan” or “Medicare Basics” or “What Medicare Doesn’t Cover.” Since these are more interactive discussions than formal presentations, this allows the agent to offer multiple topics as a menu of options to choose from.
Update Evergreen Content: Evergreen content is the act of keeping timeless topics relevant and pushing older content to the top of the search engines by updating it. Subjects like the average cost of funeral expenses or Part B premiums should be updated year - to - year to reflect any changes, thereby giving old content a boost in the eyes of the search engines. Instead of creating a new post, try updating an old one first.
Creating a unique tracking ID for an Amazon link is easy. Simply log in to your Amazon affiliate dashboard, click “Account Settings” at the very top on the right, then click “Manage Tracking IDs”. From there you can make a new tracking ID so you can track which web page/campaign sold what. You can learn more about using Amazon’s Tracking IDs here.
Prospect the Paper: Whether it’s new homebuyers, birth announcements, obituaries, or current benefit plans offered by companies in the classifieds, the newspaper is teaming with life event changes that open people up to possibly re - evaluating their insurance options. This is another old - school way to prospect that many agents aren’t doing anymore, although new agents may be getting this info from new - school sources like social media channels.
Offer Under - 65 Health Insurance: Getting certified to sell health insurance outside of the senior market isn’t hard. By opening yourself up to a new market of prospects, you provide extra value - added service to the younger referrals from (and maybe spouses of) your senior clients. Not only do you gain extra commissions this way, but you can start securing relationships with clients before they transition from under - 65 health insurance to Medicare.
Become Versed in Digital Marketing: It’s imperative to keep up with digital marketing trends going forward if you want to survive in the insurance industry as it evolves alongside technology and consumer buying behaviors. If you don’t stay in the loop (perhaps by reading our blog), then you risk falling victim to the latest algorithm changes, or falling behind in opportunities to maximize your brand’s online lead generation opportunity.
Facebook: This is the basic recipe: Type the appropriate keywords for the type of insurance you sell in your search box, limit the search results to your friends (and groups, if you belong to any), and scan people recently talking about these keywords or phrases to see if you can help with any issues they’re having. Life insurance agents may want to search for “life insurance” or “term insurance,” in addition to looking for friends and connections who have experienced a recent life event that would qualify someone to re - examine life insurance, such as births, deaths, birthdays, retirement, etc. Health agents have it a little easier, because people are more likely to talk about “health insurance” and “Medicare” than life insurance on social media. Also, trending articles or issues that show up in the search results may be good topics to share on your networks, so don’t throw out everything that doesn’t deal directly with people looking for insurance.
At SimplerLeads.com we are experts in email lead generation. The leads we provide you are exclusive to your account (Gold accounts) or shared with only 3 other members (Bronze & Silver Accounts). As a Gold member your leads are exclusive to your account only and will not be given to any other customer. With our lead generation - all leads are delivery verified immediately before being sent to your account and are extremely fresh.
These days, you have the best programmers in the world creating what are called Content Management Systems (CMS) that will build awesome looking websites for FREE. For example, this website is based on the WordPress platform. I did pay about $50 for a premium design, but other than that, I don’t have to know any computer code at all and either do you.
Facebook used to be an easy source to tap into, but since they have formed a public company with shareholders who need to be kept happy, Facebook have changed their Terms of Service several times recently and have clamped down on a number of things that used to make lead generation relatively easy. They have discouraged siphoning off clients to external web sites and CPA offers, and have raised the cost of advertisements that do this. It remains a viable lead source however.
