Include an Email Signature: This is mandatory! Every agent should have an email signature that includes your name, business name, fax and phone numbers, and email. Your signature is also prime real estate to include a link to your website and, if possible, an embedded video of yourself that inspires trust and displays professionalism to the leads you email.
I never really knew how Google Adwords was working for me until I began tracking conversions with LeadDyno. While I always used the conversion tracking pixel that Google provides, I always found it to be imperfect. That’s because I want to measure specific $$$ amounts and sales… while Google is only able to tell me if someone made it to a certain page. Like a sign up, or “thank you” page. That’s a good start – but I need more! Specifically, I need to know what somebody bought and/or signed up for… how much they purchased… and how long they stayed with us afterwards. This is easy to do with LeadDyno. All you need to do is create a new marketing campaign tracking link – as use this link as the Target URL within Adwords. Or, if you’re advertising on Facebook, just make sure the link that you provide Facebook with is a campaign tracking link from LeadDyno. Don’t just give Facebook the link to your homepage – give them this link instead. It’s pretty much the same thing as using an affiliate link to track the effectiveness of a specific marketing campaign. Because LeadDyno is already plugged into your website – and most importantly, your E-Commerce provider – you’ll have visibility into the entire sales funnel that was generated as a result of each specific advertising campaign you are tracking. I’ve been doing online marketing for the past decade, and I can tell you this is huge. It allows me to test campaigns quickly and easily. I’m able to let our winners run, and cut our losers short.
It’s quite free! No credit card required! You can set up your Social profiles with this tool in a few minutes! It not only generates leads, but you can also create and manage unlimited projects as well. It leverages to share files and discuss ideas with your parties within this tool. They assure you a simple registration process, transparent and free of cost. You have a chance to upgrade the lead generation software tools anytime as your company grows.
Share Apps & Calcs: Want to be considered a resource? Share calculators and apps that help consumers. For Medicare agents, this means sharing the doc finder on Medicare.gov that tells consumers if their doctors accept assignment. Final Expense agents might share credit card calculators that show consumers how long it takes to pay off funeral expenses. The more consumers utilize these tools, the closer they are to addressing their needs by considering a new or different insurance plan from you.
Pitching the Press Release: If you issue a press release, it’s not enough for a few random outlets outside of your market to pick up your news. You should also try securing coverage in relevant niche or local outlets that you identify as media targets. Brooke Bates from Bantamedia recommends emailing your news to these targets individually in 400 words or less, linking to the press release and pinpointing the reasons why your news is relevant to their particular audience, even including possible story angles that show editors you’ve done your research.
Host Educational Workshops: This is perhaps the best way to demonstrate expertise, inspire referrals, and gain business at the same time. The best outlets for educational workshops can be senior centers, libraries, schools, hospitals, churches or job sites. Make sure you plan 2 - 3 weeks in advance so word - of - mouth can get out; you don’t want to be educating an empty room. Some places will even help promote your event, which can be a very effective lead generation idea if you can present to multiple people at once for free.
HelloBar easily helps to send subscriber data to your email lists in Aweber, MailChimp and Campaign Monitor. The tool helps to increase your social shares, likes, pins, and tweets. It increases social media followers. And collaborates promoting with Buffer, Facebook, Google+, LinkedIn, Pinterest and Twitter. It also provides scope to A/B test of your messages and reveals the messages that work best for your website visitors. The tool generates quality leads that convert more visitors into customers.
Set Exit Pop - Ups: Instead of displaying a welcome mat offer when visitors arrive at your site, you can also activate pop - ups to appear before a visitor leaves your site, or any other number of customizable triggers. Google doesn’t necessarily love these, but many digital marketers utilize them and they can be helpful in converting site visitors. SumoMe also offers customizable pop - ups to get you started capturing the attention of leads.
They invite you to promote your experts tapping into the power of experts that increases visibility, engagement, and valuable inquiries. The provider claims expert search tool is designed for all audiences in need of experts. Their free plan allows only finding experts, access thousands of topics, unlimited inquiries and all of this nothing require your registration.
Send an Email Newsletter: Sign up for a free MailChimp account and hook it up to your email newsletter widget in your WordPress website. Leverage email to communicate with clients as well as prospects who haven’t become clients yet, offering valuable insights and articles that can keep you top - of - mind when one of your subscribers has a question about insurance.
Perhaps the only real way to reach free leads is to network with other, more experienced marketers, and perhaps get them to share their lists as a way to get you off the ground. With this, you aren’t really getting free leads as such – more leads at no up-front cost. The other marketers will usually expect that you will send commission to them for the sales that you make.
PM Dollars, is our way of rewarding you for using our products and services, and sharing them with your friends and new signups. You'll earn 10% of anything you order in PM Dollars. Whether you order a Leads Package One Time, once in a while, or every week, 10% of your order will be added to your PM Dollars account after it is filled. You can then use those PM Dollars for products and services we offer in your PM Dollars account.
Create a YouTube Video: People learn by watching, not just by reading—especially in this digital age where flashy visual technology has curbed the consumer attention span. Equipped with your laptop’s built - in webcam, create a quick video (no longer than 3 minutes) introducing yourself to your consumer audience while talking about your process for helping clients. This virtual face - time will inspire trust and help convert site visitors into leads.
Cold calling works for sales professionals and for telemarketing specialists who are comfortable with placing a large volume of outbound phone calls. Free Internet leads are ideal for sales professionals and for business owners who frequently experience call reluctance. In most businesses, fresh leads are needed to build new relationships. However, for sales professionals who would prefer to work with inbound callers, free Internet leads will beat cold calling.
Pursue Unlinked Brand Mentions: If you don’t already have a Google alert set up for your name and the name of your business, head over to Google and set that up. Then when your content is shared or mentioned on other sites, you can find them and politely ask them to link to your site, earning your site a valuable backlink and providing more information to their readers. Visit this Ahref’s blog post for a more comprehensive guide to this technique.
Remember, however, that a percentage of something is better than one hundred percent of zero sales – so it is a good idea to network with more experienced marketers. Take advantage of the expertise and training that they offer, and use their resources to build your business. One you are ready, you can always bring in new people, and even share leads with them – building your downline so that they will supply you with a good residual income.
Create a Podcast: Agents these days have a number of recording devices on their phones, tablets, laptops, and computers. Leveraging these devices by recording a quick 10 - 15 - minute audio podcast allows you to speak directly to potential customers to answer common questions. This can help you build an audience that prefers to get their information via auditory means or perhaps on their way to work, while helping you get another backlink to your website from various free podcast directories. Here’s a list of 50 places to share your podcast.
Utilize ICE or Beneficiary Contacts: Most applications have an alternative person to contact in case of emergencies (“ICE”), in addition to a beneficiary. Simply ask the client if it’s OK that you notify these contacts and offer to answer any questions they may have. While you are notifying these people, it only takes a minute to ask about their own coverages.
This is the first program of its kind within the insurance industry, let alone the lead generation industry. We aren’t asking for your contracts or expecting you to ink a deal with the devil. We’re just hoping that through this free lead program, we can reward engaged agents with valuable trade - offs like free quoting subscriptions, free SEO packages, a new website, or free leads – just for interacting with us and sharing your insights. In turn, by sharing your insights with us, you’ll look more like a thought leader who’s engaged in industry, and your insights can help educate other agents to make the industry even stronger, so it’s a win - win - win. Be sure to stay tuned for more details about partnering with us to earn perks like free leads.
Most people who try network marketing fail – not because the products they are marketing are poor, but because they do not realise how much effort network marketing is, and how much time they need to put into it. All too often, would-be marketers give up when they get to the six month point, but they are not quite turning a good profit. What they don’t realise is that if they had waited it out just a few months more, and kept on marketing and expanding their business, then they could have been profitable.
