Rank for Buying Keywords: We’ve already mentioned the importance of tailoring your content to prospects in various stages of the sales cycle, and especially those who are ready to compare options and buy. To catch these leads while they’re hot (and hopefully convert them into clients), you can target “buying” keywords that searchers use when they have an intent to buy. These often emphasize plan comparisons and prices, and some examples include “best Medicare Supplement Plan F rates” or “compare Pennsylvania Medicare Supplement plans.”
Polish Your Presentation: Winging it never brought people consistent results. If you want to convert more leads into clients, examine each part of your presentation to make sure it flows and builds into each successive part. PRACTICE, PRACTICE, PRACTICE your presentation. When you feel you’ve stopped perfecting it, that’s the day you sales process starts to become stale.
In addition, you should always know who you’re getting your information from. There are far too many “guru’s” out there who really have no idea what they are talking about. When you sign up for your free account, you’ll be learning directly from Mark Ling and Simon Slade who are both affiliate marketing MILLIONAIRES. They’ve also helped to hand select some other successful affiliate marketers for their training videos. About a year ago, I had my own free training videos right here on this site, but I realized after a while that I just can’t create the type of quality training that Mark Ling and his crew have already put together and continuously update.
Pitching the Press Release: If you issue a press release, it’s not enough for a few random outlets outside of your market to pick up your news. You should also try securing coverage in relevant niche or local outlets that you identify as media targets. Brooke Bates from Bantamedia recommends emailing your news to these targets individually in 400 words or less, linking to the press release and pinpointing the reasons why your news is relevant to their particular audience, even including possible story angles that show editors you’ve done your research.
Offer Multiple Sign - Ups: Be flexible with other prospects’ processes for how they approach your recommendations. Some people aren’t comfortable enrolling over the phone, maybe they need a paper application. Some might need to see a genuine face. Offering multiple ways to sign up or enroll in a plan can go a long way to minimizing the chances of someone walking away from a sale you put together because they didn’t like your process for enrollment.
Create Infographics: Many agents find this daunting, but there are plenty of free infographic sites that you can join to access to easy - to - use templates. Search for “create infographics for free” and you’ll find a plethora of sites offering you access to over 100 infographic templates for free. Adding infographics can help you rank in the search engines and draw site visitors with visual content, which will lead to more quote forms being filled out.
Unfortunately, quality of backlinks must be considered besides quantity. The harder it is to get the link, the higher the amount of traffic a site has, and the more relevant the site is to yours are some of the factors that determine what a quality backlink looks like. So, buying backlinks from Fiverr by the hundreds or thousands won’t cut it anymore. Acing SEO today requires a multi - faceted approach where you’re thoughtfully researching, writing, and promoting effective content with a keen understanding of how to use carefully selected keywords in the context of the latest search engine algorithms. Every time those algorithms shift, so must your SEO strategy.
Earn Referrals: This is similar to the previous idea, but this one emphasizes service. To earn referrals naturally without asking for them, agents should make it a goal to provide over - the - top service to clients and people referred by their clients. If an agent can demonstrate amazing quality service, then he can amass referrals as well as online reviews, which can help bolster traffic and conversions.
Set Up Retargeting: This is an advanced strategy that includes planting a tracking code on a page of content that places cookies in the visitor’s browser, which enables custom ads to be shown to your visitors while they’re on other sites, prompting and reminding them to act on your message or offer. While setting up retargeting is free, there is a cost associated every time someone clicks the ad.
As you can see, you can have both a personal and a business page on each of these channels. Before you get overwhelmed and start worrying about all the work involved in maintaining a presence on all these channels, think about the big picture benefits of establishing your presence online. Not only does each channel build your personal syndication network, giving you more communities where you can share your content and connect with others, but each channel also gives you an additional backlink that will show up in the Google search results for your company’s name. So, when senior leads see your phone number show up on their caller ID and Google it, they’re going to see all the social media channels you’re on, instead of seeing a generic phone number look - up site where consumers complain about strange calls from unknown callers who don’t have a website, let alone a Facebook page. Each channel builds your online presence, which builds your online brand reputation in the eyes of prospects and clients who are looking to see how legitimate you really are.
Offer Multiple Sign - Ups: Be flexible with other prospects’ processes for how they approach your recommendations. Some people aren’t comfortable enrolling over the phone, maybe they need a paper application. Some might need to see a genuine face. Offering multiple ways to sign up or enroll in a plan can go a long way to minimizing the chances of someone walking away from a sale you put together because they didn’t like your process for enrollment.
