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Polish Your Presentation: Winging it never brought people consistent results. If you want to convert more leads into clients, examine each part of your presentation to make sure it flows and builds into each successive part. PRACTICE, PRACTICE, PRACTICE your presentation. When you feel you’ve stopped perfecting it, that’s the day you sales process starts to become stale.
Host Talks for Local Meetups: If you haven’t gone to Meetup, you have to check it out. It’s one of the best local networking sites available. Simply browse groups that may contain your target market, and offer to host an educational talk on a topic like “Getting the Wrong Burial Plan” or “Medicare Basics” or “What Medicare Doesn’t Cover.” Since these are more interactive discussions than formal presentations, this allows the agent to offer multiple topics as a menu of options to choose from.
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Create Infographics: Many agents find this daunting, but there are plenty of free infographic sites that you can join to access to easy - to - use templates. Search for “create infographics for free” and you’ll find a plethora of sites offering you access to over 100 infographic templates for free. Adding infographics can help you rank in the search engines and draw site visitors with visual content, which will lead to more quote forms being filled out.
Network marketing lead generation is easy with MLM Gateway. Every member can meet experienced people in network marketing. Our system allows members to share their business opportunities with one another, promote their website to our visitors, publish business announcements and run free banner advertising campaigns. By contacting new MLM prospects every day, member network marketing teams grow very quickly.
Prospect Small Businesses: If you offer employee benefits or if you’re looking to sell insurance to small business owners, consider going B2B to prospect small businesses. Simply walking into a storefront and asking to meet the owner to shake their hand and introduce yourself only takes 5 minutes. The goal is to meet business owners, ask them a couple of questions pertaining to what you offer, and ask if it makes sense for you to circle back later to explore that in more detail. At the very least, you should pick up their business card and get an email address you can drip market to.
Stick Around with Magnetic Business Cards: [WARNING: THIS IS THE ONLY PAID IDEA ON THE LIST!] Not only should you have your number IN your client’s phone, but it should be ON their fridge, too. Spend a little extra money and order business cards that list the different types of insurance you offer, with a magnetic backing. This way, you will always be on their fridge, arm’s length away from where they conduct their most important business and decisions: the kitchen table. People drop, lose, crack, and drown their phones all the time—and throw away standard business cards frequently—so at least with this magnet sticking in plain sight, they can reprogram your number into their phone again.
Optimize Landing Pages: A landing page is a distinct page on your website that’s built for a specific conversion objective, with a form to capture user data from visitors who want to subscribe, download, learn more, or purchase a product. Landing pages are like cakes; you need all the ingredients to come together for it to be appetizing. Here’s a perfect template to follow for a landing page:
Pursue Unlinked Brand Mentions: If you don’t already have a Google alert set up for your name and the name of your business, head over to Google and set that up. Then when your content is shared or mentioned on other sites, you can find them and politely ask them to link to your site, earning your site a valuable backlink and providing more information to their readers. Visit this Ahref’s blog post for a more comprehensive guide to this technique.
Utilize ICE or Beneficiary Contacts: Most applications have an alternative person to contact in case of emergencies (“ICE”), in addition to a beneficiary. Simply ask the client if it’s OK that you notify these contacts and offer to answer any questions they may have. While you are notifying these people, it only takes a minute to ask about their own coverages.
Now, truth be told, affiliate marketing does come with some costs. Fortunately, those costs are rather small when compared to starting other businesses. For example, if you want to succeed with affiliate marketing in the same way that I teach it, you’ll need a website. In order to have a website, you need to pay for “website hosting”. If you don’t know what website hosting is, don’t worry, we’ll get to that, but website hosting does cost a few bucks per month (generally under $10 / mo). If you have about $40 for startup costs and about $10 / mo for recurring expenses, this is entirely doable. There are many other optional expenses for affiliate marketing, which I will also get into, but those optional expenses are used more for speeding up the path to success (outsourcing, etc.) rather than a requirement for success. When I first started my affiliate marketing business, I had about $200 to my name.
Offer Quotes: This is a no - brainer. The ultimate goal of many of these tips is to turn website visitors into leads (and then clients) by helping them enroll in a plan. No matter how much helpful content you produce or how many social media sites you posts you publish to emphasize the importance of researching and comparing plans, you’re not optimally tapping into leads unless you offer a way for consumers to request a quote.
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Each association member in the listing should have at least the name of the business, the address, and preferred phone number. This is the basic information that you will need to make contact with the prospect. However, you may find even more details about each association member such as website addresses, their social media handles, details about the best way to reach them, and the number of employees. Again, each site is different in terms of how the information is organized and displayed for each of its members.
A fundamental factor to being successful with network marketing is to maintain a positive attitude and generate lots of free network marketing leads. There will definitely be days and perhaps weeks when you fail to make a single sale or attract any prospects. It is understandable to want to feel discouraged during these times but you cannot let it get to you and hold you down. You must maintain a positive attitude because your primary job is to market. If you are anything less than positive, it will show and it will definitely affect your ability to attract buyers and prospects. No one wants to sign up with a loser!
Send an Email Newsletter: Sign up for a free MailChimp account and hook it up to your email newsletter widget in your WordPress website. Leverage email to communicate with clients as well as prospects who haven’t become clients yet, offering valuable insights and articles that can keep you top - of - mind when one of your subscribers has a question about insurance.
Start Using Pics in Tweets: Pictures say a thousand words, and those thousand words can ensnare more people’s attention and entice them to your blog faster than anything you can write within 140 characters. Pictures directly appeal to emotions, the activating catalysts in the consumer thought process, whereas words have to bypass the rational area of the brain to be processed.
Rank for Buying Keywords: We’ve already mentioned the importance of tailoring your content to prospects in various stages of the sales cycle, and especially those who are ready to compare options and buy. To catch these leads while they’re hot (and hopefully convert them into clients), you can target “buying” keywords that searchers use when they have an intent to buy. These often emphasize plan comparisons and prices, and some examples include “best Medicare Supplement Plan F rates” or “compare Pennsylvania Medicare Supplement plans.”
Bare - minimum customer service may not be enough to earn the referral, though, so an agent has to make himself referable. If you have business cards, a nice website, and a brochure, you make it easier for clients to refer you to someone else. But to make yourself referable, you have to consistently deliver great service—showing up on time, calling back when you say you will, staying in touch once or twice a year with a phone call a birthday card (did we mention SendOutCards?)
There’s a popular saying among affiliate marketers and that saying is “content is king.” Content is truly the lifeblood of any affiliate marketing business. So far, everything you have had to learn has actually been relatively easy. Learning how the affiliate marketing industry works is easy to understand once it’s explained to you. Doing market research is easy if you know what to look for. Creating a website is SUPER easy. Writing hundreds of pages of content? Not so easy.
Optimize Your LinkedIn Profile: A consumer comes to your LinkedIn profile; that’s great, but what next? Every profile should contain a brief description of the ideal type of clients you like to help, what problems you help them with, and how to contact you if they have any questions or concerns about insurance. This means linking to your website, listing contact info, etc. Also, be sure to include any particular geographical areas you serve.
Think of it this way – if you were about to open a restaurant, wouldn’t you do some research before quitting your day job and investing hundreds of thousands of dollars into it? Of course you would! You would research the best location, the best type of food to serve, how much you’ll have to pay employees, where you’ll source ingredients from, what type of tables and furniture to use, the best ovens and equipment for the kitchen, and all sorts of stuff. If you just “wing it” and open a restaurant without doing any research first, you’ll most likely fail. While affiliate marketing can be started part-time and without much capital, the same holds true. If you don’t research and plan, you will fail.
Update Evergreen Content: Evergreen content is the act of keeping timeless topics relevant and pushing older content to the top of the search engines by updating it. Subjects like the average cost of funeral expenses or Part B premiums should be updated year - to - year to reflect any changes, thereby giving old content a boost in the eyes of the search engines. Instead of creating a new post, try updating an old one first.
