Offer Combo Products: Thanks to the current state of our groggy economy, Americans just don’t have the purchasing power they once did. Solving individual problems through separate policies may be too costly and confusing (like having both a long - term care plan and a life insurance plan, or having a Medicare Supplement plan and a separate Part D plan). To simplify options and conserve funds, consider offering products that solve multiple problems at once. This also makes the policy tougher to get rid of if it solves multiple issues for a prospect.
Prospect Small Businesses: If you offer employee benefits or if you’re looking to sell insurance to small business owners, consider going B2B to prospect small businesses. Simply walking into a storefront and asking to meet the owner to shake their hand and introduce yourself only takes 5 minutes. The goal is to meet business owners, ask them a couple of questions pertaining to what you offer, and ask if it makes sense for you to circle back later to explore that in more detail. At the very least, you should pick up their business card and get an email address you can drip market to.
As you probably know by now, most affiliate tracking software is pretty complex to get setup! You won’t have any setup issues with LeadDyno. We designed it to be really easy to integrate with your website. Many of our E-Commerce integrations are “one-click.” For example, if you’re a Shopify store owner, you simply enter the URL of your store, give LeadDyno permission to connect with it, and you’re done. You simply do this once, and you’re ready to start rolling out links and marketing materials to your affiliates! We also provide complimentary setup help. We’re available to assist five days per week via phone, six days per week via live chat, and seven days per week via email.
Of course, the process of selecting the right keywords, effectively targeting them in your content (both on - page and off - page), and attracting qualified web visitors is much more complicated and convoluted than this simple definition. In truth, SEO is much more involved than just putting certain keywords in specific places on a webpage, because there are dozens of different ranking factors that play a part in how well you’ll rank for certain terms.
Say I’m Sorry: We all have client relationships that ended badly. Looking to turn things around, revive an old lead possibly re - earn their commission? Reach out to them and tell them that you don’t like how things ended, and if there’s anything you could do to help them in the future, you are here for them – and then add them back to your mailing list for sending cards and newsletter.
When you ask someone to help market your network marketing business, make sure they know exactly what you're doing! If one of their customers asks them what it's all about, and they blow it off as some marketing scheme, you're not gaining anything by your partnership with them. Give them a short promo that will entice customers to want to find out more.
No matter how well your content answers these common questions, you also need to pay attention to on - page SEO details, like keyword density and keyword placement in the right spots on the page—including the title, the first paragraph, and perhaps a few headers. You should also understand the other webpages you’re competing with to rank for that keyword to evaluate how much content they have, how it’s structured, and who’s linking to it.
Develop Case Studies: It’s one thing to offer your prospects and clients options, but it’s another thing to back up recommendations with relevant, real - life examples or stories that address problems and solutions around specific insurance challenges. If you have a client who’s willing to share their experience working with you in a case study, this piece of content can also act as a testimonial to recommend your service.
Leverage Your Contacts: If you’re serious about this business, then everyone should know it. The best way to start building a network of people who know you’re the guy to call about insurance is by updating everyone you know about what types of insurance you specialize in, and by offering to be a resource for them and their friends. By staying top of mind in your network, you increase the chances of people remembering you when they (or someone they know) needs help with an insurance matter.
New prospective users often ask me how easy it is for their affiliate to share their link. It’s “stupid simple.” Here’s how it works… When your affiliates sign up with you, they’ll automatically receive an email from you welcoming them to your affiliate program. This email will contain their unique referral link. It will also contain a “one-click” login link to their Affiliate Dashboard. The Affiliate Dashboard is where your affiliate can share their link via email and social media with a single click. For example, when they click the Facebook button, they’ll automatically be forwarded over to Facebook, with a new post pre-populated, and their affiliate link already embedded! They can add a personal note or recommendation if they’d like – or they can simply click “Post” to get the message up on their Wall immediately. This “convenience factor” is huge. Affiliates are able to share their link early and often with their friends and colleagues. It really couldn’t be any easier. The Affiliate Dashboard is also where they can grab marketing materials like banner ads for their website or blog. The banners will already have their affiliate link embedded. So, your affiliate can simply copy the HTML and paste it to their site – or they can have their web developer do this for them.
The best way to approach these Centers of Influence (COI) or referral sources is by sending a message to them stating that you saw their thread, that you are contracted with multiple carriers for cost and plan comparisons, that you have served that area for X - number of years, and include a link to your website. You should also leave your real name (since forum members often use screen names) and contact info (email address, phone number, LinkedIn profile URL, etc.) After sending the message, reply in the thread that you have “PM’ed the OP” (privately messaged the original poster) and you look forward to being a resource to them and their clients.
Glen Shelton launched Lead Heroes in 2015 after noticing a lack of quality and service among telemarketed lead providers in the insurance industry. As president of Lead Heroes, Glen actively manages a call center with real people generating quality insurance leads. With processes designed to improve efficiency and lower costs, Glen helps maximize ROI for agents selling Final Expense life insurance and Medicare Supplements to seniors.
Decide what business or trade it is that you want to gather leads from and then type into your search engine box the words "industry (by name) association member business directory." Of course, you want to make sure that you remove the quotes from around the entire phrase. Also, you can try adding to this phrase a state or city if you wish to only find associations in a particular area. Your search terms will then look something like this:
It’s estimated that in under 2 years almost 90% of web traffic by volume will be video. If you have the skills, or can hire a good SEO specialist, it is possible to rank a sales video on Page 1 of Google with relative ease depending on how competitive your niche is. Put a visible call to action in the title which appears in the search engine results page, and link the YouTube video through to your web site and with luck you should have a nice flow of leads as long as your video is listed on Page 1.
