These days, you have the best programmers in the world creating what are called Content Management Systems (CMS) that will build awesome looking websites for FREE. For example, this website is based on the WordPress platform. I did pay about $50 for a premium design, but other than that, I don’t have to know any computer code at all and either do you.
The genius behind a blog collecting email addresses from its most loyal readers is that you open the door to even more advertising opportunities. In addition to publishing content, and hoping your loyal fans rediscover it, you can directly message them with content you believe they’ll love. And, you can even place pay per lead content in the body of the email.
The kinds of leads that you are likely to get for free are ones that have been gathered in a scatterspray way – they could be poorly targeted, or in some cases even people who have not opted in at all. If you contact leads like this, then you will be putting your brand at risk, because you could end up in trouble with your web hosting provider, or the law, for unsolicited marketing. Alternatively, you could end up contacting people who might otherwise have converted, but who come to view your brand as a spammer because of the way the initial contact was made.
Develop Case Studies: It’s one thing to offer your prospects and clients options, but it’s another thing to back up recommendations with relevant, real - life examples or stories that address problems and solutions around specific insurance challenges. If you have a client who’s willing to share their experience working with you in a case study, this piece of content can also act as a testimonial to recommend your service.
The more consistently you’re posting helpful tips, articles, and advice to these channels, the better you’re demonstrating expertise in thtart a blog on your site ande trade, which will increase the odds of leads remembering you and possibly hitting you up to ask for help. In other words, the more effectively you use social media, the more effectively it will funnel free leads to you.
Publish your content, then promote it to rank on the search engines. Rank high on the front page of Google, Yahoo or Bing and you’ll see a huge percentage of the people searching for actually visit your site. Present a nice free offer of some kind and you’ll be amazed at how easy it really can be to start raking in a steady steam of “free network marketing leads“.
