Say I’m Sorry: We all have client relationships that ended badly. Looking to turn things around, revive an old lead possibly re - earn their commission? Reach out to them and tell them that you don’t like how things ended, and if there’s anything you could do to help them in the future, you are here for them – and then add them back to your mailing list for sending cards and newsletter.
The 3 - Foot Rule: This is one of those classic insurance sales methods that can seem rather abrasive to modern - day agents. The general idea is that anyone who comes within 3 feet of you during the day is a prospect, and you should ask them about insurance. Let’s face it: Everyone knows someone on Medicare, because 1 out of 6 Americans has Medicare. Those agents who are willing to really ask around and work every connection to its max can easily leverage this approach.
Purchase Your Name Domain: Agents wanting to control their online reputation (known as Online Reputation Management or ORM) and what a consumer sees about them, might consider buying a domain of their full name and making it a supplementary bio website for consumers to see when they inevitably reverse search your number or cross - reference your name to double check the quality of recommendations they are hearing.
If you’ve ever looked at your site analytics and yelled “what do you want from me?” you’re not alone. That’s why Inspectlet lets you analyze user activity via eye-tracking heat maps, screen capture, and user interaction analytics. You’ll be able to watch how users interact with your site and figure out where they may get confused. And then get to work fixing those areas.
The tool is a great lead creation tool that drives traffic, captures emails and enables you to connect them. Using Hello Bar you can double your subscriber list within a short time. It helps you improve the effectiveness of your website around the world. While you create the HelloBar, it will enable your website visitors to get the messages in right time.
Your network marketing career can start at home. Talk to family, friends, and neighbors and offer them a chance to join your team. Even if they don't sign up to do what you're doing, they can help by sharing marketing materials at their office, doctor or dentist's office, posting notices in their building's common area, or even posting classified ads locally.
The 3 - Foot Rule: This is one of those classic insurance sales methods that can seem rather abrasive to modern - day agents. The general idea is that anyone who comes within 3 feet of you during the day is a prospect, and you should ask them about insurance. Let’s face it: Everyone knows someone on Medicare, because 1 out of 6 Americans has Medicare. Those agents who are willing to really ask around and work every connection to its max can easily leverage this approach.
Develop Case Studies: It’s one thing to offer your prospects and clients options, but it’s another thing to back up recommendations with relevant, real - life examples or stories that address problems and solutions around specific insurance challenges. If you have a client who’s willing to share their experience working with you in a case study, this piece of content can also act as a testimonial to recommend your service.
This is in fact, not a direct lead generation tool, rather lead developing amazing software like analytics. The tool eliminates guess works and lets you understand what users really want, care and conduct on your site revealing their clicks, taps and scrolling behavior. Hotjar shows where visitors are dropping off in the conversion funnel as well as in the lead generating forms. It provides feedback to understand the behavior of the leads and so more.
Craft Magnetic Headlines: You won’t be able to convert any web traffic into leads, let alone clients, if people aren’t clicking through to read your content. You only have a few seconds to grab their attention, so you must strategically construct your titles to appeal to motivators like fear and greed. Use a headline analyzer like this or this to spice up your headlines so you are fully maximizing your conversion potential.
Twitter: As with Facebook, you can search Twitter for phrases people would use if they were talking about insurance, like “Medicare plan,” “Medicare season,” “Obamacare,” or “premiums.” The idea is to catch someone griping on social media about an experience they had or a bill they received, and then come to their rescue and open a dialogue to see if they need any recommendations.
Go Door Knocking: It can be trying to trudge up and down streets, knocking on doors to see if people are interested in reviewing insurance options or taking care of their planning. But for those who are persistent and don’t mind the exercise, this can be a non - competitive, low - cost way to prospect for leads. You don’t even have to do this exclusively; you can mix it up with other prospecting practices and hit up the houses close to the other leads you’re meeting with. The biggest piece of advice is this: Don’t sell at the door; sell yourself getting into the house. The easiest way is by asking them, “Where can we sit down?” while looking inside over their shoulder, after promising beforehand that you only need a few minutes of their time. Once you get inside, you can focus on selling.
Offer Combo Products: Thanks to the current state of our groggy economy, Americans just don’t have the purchasing power they once did. Solving individual problems through separate policies may be too costly and confusing (like having both a long - term care plan and a life insurance plan, or having a Medicare Supplement plan and a separate Part D plan). To simplify options and conserve funds, consider offering products that solve multiple problems at once. This also makes the policy tougher to get rid of if it solves multiple issues for a prospect.
Agents might find lead vendors giving away free life insurance leads for agents, discounts, or matching deposit bonuses for signing up with their system. You usually see this with internet lead providers. Unfortunately, the quality of internet leads can be questionable because they may be shared leads, which means they’re resold to multiple agents (sometimes to multiple agencies) at once, driving up competition and causing agents to spend more than just money on these leads. Or, these leads may come from questionable lead generation strategies that entice or reward prospects for submitting a quote form when no interest originally existed—known as “pitching wood” in Boiler Room terms.
What this all boils down to is, you get to essentially look over the shoulders of highly successful affiliate marketers and just copy what they do. This is all part of their free affiliate marketer training package that you get with your free account. It… is… GOLD. Better yet? They keep it updated. The affiliate marketing industry changes fast, so you won’t get outdated information with them as they keep updating the training videos as needed.
LinkedIn: LinkedIn is a little tricky, because this platform doesn’t allow you to see who’s talking about certain subjects. You can only search for people, companies, and jobs that revolve around a keyword or phrase. So, to find free leads on LinkedIn, you might notice life events like job changes for people in your network (but you won’t find much here regarding births or deaths.) Unless you’re lucky enough to spot a conversation from one of your connections asking directly about insurance, it may not be as easy to search for free leads on LinkedIn as it is on other networks. But you should still leverage your LinkedIn profile to explain how you can help people with questions about insurance, and post helpful content to establish your expertise. By asking clients and other contacts to write recommendations of your service, you can make it easier for potential prospects to find YOU on LinkedIn, instead.
Glen Shelton launched Lead Heroes in 2015 after noticing a lack of quality and service among telemarketed lead providers in the insurance industry. As president of Lead Heroes, Glen actively manages a call center with real people generating quality insurance leads. With processes designed to improve efficiency and lower costs, Glen helps maximize ROI for agents selling Final Expense life insurance and Medicare Supplements to seniors.
Create a Podcast: Agents these days have a number of recording devices on their phones, tablets, laptops, and computers. Leveraging these devices by recording a quick 10 - 15 - minute audio podcast allows you to speak directly to potential customers to answer common questions. This can help you build an audience that prefers to get their information via auditory means or perhaps on their way to work, while helping you get another backlink to your website from various free podcast directories. Here’s a list of 50 places to share your podcast.
It’s quite free! No credit card required! You can set up your Social profiles with this tool in a few minutes! It not only generates leads, but you can also create and manage unlimited projects as well. It leverages to share files and discuss ideas with your parties within this tool. They assure you a simple registration process, transparent and free of cost. You have a chance to upgrade the lead generation software tools anytime as your company grows.
Internet leads may be purchased from a variety of list generating services or from brokers. While the cost and the quality will vary among lead sellers, small business owners are encouraged to comparison shop for Internet leads. A decision to buy Internet leads could produce a quality list of potential buyers. Some online lead sellers provide exclusive Internet leads. However, many sellers will issue the same lead to four or more buyers.
Hiring an expert is the way to go if you want to do this fast and effectively. In the long run, new clients are worth more than what you have to pay to get help finding them. You’ll make far more money on one turned lead than you will spend on getting someone to help you get that lead. If that’s not the case for you, however, then things may need to change a little. You’ll want to go do some looking at reviews for various lead generation companies to see what they can help you with and if they are worth your time to work with.
