Don’t forget the CTA: Every message should contain a call to action, a motivating message that prompts people to take action and perform a specific action. Every interaction should have a CTA, even if it’s: “wait for my holiday card” or “I look forward to talking to you next year during AEP when we can compare your options again.” Adding a CTA means you are in charge of the prospecting client relationship.
Create Infographics: Many agents find this daunting, but there are plenty of free infographic sites that you can join to access to easy - to - use templates. Search for “create infographics for free” and you’ll find a plethora of sites offering you access to over 100 infographic templates for free. Adding infographics can help you rank in the search engines and draw site visitors with visual content, which will lead to more quote forms being filled out.
Pay-per-click (PPC) advertising – like Google Adwords and Facebook – are getting more expensive all the time. While we invest heavily in Google Adwords ourselves here at LeadDyno, I can tell you that our click costs are constantly creeping up. Which means that next month, I know we’ll have to pay a little bit more to get the same results. Our affiliate program, on the other hand, is always profitable… because we pay our affiliates a commission based on the sales they bring us. Until they sell something, we don’t have to pay them anything. Affiliate marketing is also more scalable than pay-per-click (PPC) marketing. While there are a fixed number of relevant keywords that we (and you) can bid on and make money, there’s basically an unlimited amount of product that you can sell with affiliate partners.
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Create a Pinterest Account: Although it’s not one of the top four foundational social media channels, Pinterest can supplement your marketing efforts by showcasing the pictures and infographics your business is creating, and “pinning” valuable content and ideas from other influencers. Build a following and harness leads by linking photos to your site and having call - to - action phrases embedded in the photos that inspire lead conversion.
Create an Elevator Pitch: Agents must be prepared to talk to prospects that they meet at networking events or encounter throughout the day. The best way to do this is by forming an elevator speech, a short introduction that not only informs others of what you do but prompts a discussion about any possible needs they may have. A great article on how to construct one can be found on LifeHealthPro.
This is in fact, not a direct lead generation tool, rather lead developing amazing software like analytics. The tool eliminates guess works and lets you understand what users really want, care and conduct on your site revealing their clicks, taps and scrolling behavior. Hotjar shows where visitors are dropping off in the conversion funnel as well as in the lead generating forms. It provides feedback to understand the behavior of the leads and so more.
Create Content for Each Stage of the Buying Cycle: Not every lead will be ready to enroll right away, so address people who haven’t considered the potential implications of the problems solved by the types of insurance you sell, in addition to people who are currently comparing options, others may have recently bought a plan, and those who have had plans for a long time and never re - examined it since. Creating content for people in these different stages of the buying cycle will help built trust, provide education, and hopefully help them take action to solve any issues they’ll encounter throughout the buying cycle.
Start a Facebook Group: Start a Facebook group for seniors in your area where people can share helpful resources with each other. You shouldn’t directly solicit quotes here, but if you can be persistent in finding and creating helpful content, you can create a resource hub that will eventually lead members back to your site to learn more. By using Facebook’s targeting options, you can expand your brand into the local area. Who knows—someone in the group might recognize your name when your next marketing campaign hits, and be more susceptible to take a call or meeting with you.
With all of this in mind, you also need to understand that affiliate marketing is not some get-rich-quick system. It’s a business. A real marketing business that will take some time to grow. All of the resources you need in order to succeed are listed above, but don’t expect overnight success. Give it a good 6 to 12 months and about 10 to 15 hours per week working on your business. If you do that, by this time next year, you should be an affiliate marketer yourself, at the very least making a nice secondary income. If not, in a year from now, you’ll be exactly where you are right now. Focus on the long-term and keep going with sustained effort. Of course, I’m always available as well if you ever want to contact me. I never charge a dime. 🙂
Create a Drip Email Program: This is different than a mere newsletter subscription because it’s more focused on getting the consumer to do something specific, like download a lead magnet or get a quote. The newsletter may have different topics each time, whereas a drip campaign is composed of 5 - 12 emails in a sequence that get fired off in response to certain triggers, like if a visitor starts filling out a quote form but doesn’t submit it.
Polish Your Presentation: Winging it never brought people consistent results. If you want to convert more leads into clients, examine each part of your presentation to make sure it flows and builds into each successive part. PRACTICE, PRACTICE, PRACTICE your presentation. When you feel you’ve stopped perfecting it, that’s the day you sales process starts to become stale.
With the advent of internet marketing has come a whole new science of selling online making the acquisition of those elusive network marketing leads just a little bit easier. Easy access to the internet for both the marketer and, much more importantly, their potential customers, has forced a whole new set of ideas to the forefront. Here are just a few of the options that are now available.
