Share your Blog on Other Sites: If your blog adds value to illustrate a point about an insurance or health care topic being discussed on another website, don’t hesitate to share insights from (and links to) your blog in their comment sections. If you cater to bigger areas like entire or multiple states, leave a link to one of your blogs, along with a helpful explanation, on question - and - answer sites like Quora, Yahoo Answers, or even LinkedIn. Leverage other websites to display your expertise and funnel traffic to your site that may convert to leads. Plus, this doubles as a backlinking strategy.
Developing a website might seem difficult on the surface. You know that some website development companies cost thousands, 10’s of thousands, or even 100’s of thousands of dollars to build a site. You might also think you need to know a bunch of computer code in order to build a great site. That is nonsense. I personally know a little tiny bit of HTML and CSS, but I’m even using that less and less over time.
Hiring an expert is the way to go if you want to do this fast and effectively. In the long run, new clients are worth more than what you have to pay to get help finding them. You’ll make far more money on one turned lead than you will spend on getting someone to help you get that lead. If that’s not the case for you, however, then things may need to change a little. You’ll want to go do some looking at reviews for various lead generation companies to see what they can help you with and if they are worth your time to work with.
Write a Whitepaper: A well - written whitepaper can instill trust and credibility by educating consumers about a given issue or challenge related to insurance, while positioning yourself or your services as a solution. More polished than the typical blog post, whitepapers present your expertise backed by facts, statistics, graphs and solid research to give consumers an in - depth, downloadable piece of content, usually 6 - 10 pages in length, to guide their buying decision.
These days, you have the best programmers in the world creating what are called Content Management Systems (CMS) that will build awesome looking websites for FREE. For example, this website is based on the WordPress platform. I did pay about $50 for a premium design, but other than that, I don’t have to know any computer code at all and either do you.
Optimize Your LinkedIn Profile: A consumer comes to your LinkedIn profile; that’s great, but what next? Every profile should contain a brief description of the ideal type of clients you like to help, what problems you help them with, and how to contact you if they have any questions or concerns about insurance. This means linking to your website, listing contact info, etc. Also, be sure to include any particular geographical areas you serve.
This is the first program of its kind within the insurance industry, let alone the lead generation industry. We aren’t asking for your contracts or expecting you to ink a deal with the devil. We’re just hoping that through this free lead program, we can reward engaged agents with valuable trade - offs like free quoting subscriptions, free SEO packages, a new website, or free leads – just for interacting with us and sharing your insights. In turn, by sharing your insights with us, you’ll look more like a thought leader who’s engaged in industry, and your insights can help educate other agents to make the industry even stronger, so it’s a win - win - win. Be sure to stay tuned for more details about partnering with us to earn perks like free leads.
