Don’t give up, and don’t throw money into areas where you don’t have to. There’s no such thing as completely free marketing leads – you are always risking something, whether it is your brand, or your future earning potential. However, with good networking, passion, and the right people, you can achieve success. Talk to some mentors and more experienced marketers today, and see what they have to say for you. You may be surprised at how much you can bring in, with the right choices when you are getting started.
Start Using Pics in Tweets: Pictures say a thousand words, and those thousand words can ensnare more people’s attention and entice them to your blog faster than anything you can write within 140 characters. Pictures directly appeal to emotions, the activating catalysts in the consumer thought process, whereas words have to bypass the rational area of the brain to be processed.
Craft Magnetic Headlines: You won’t be able to convert any web traffic into leads, let alone clients, if people aren’t clicking through to read your content. You only have a few seconds to grab their attention, so you must strategically construct your titles to appeal to motivators like fear and greed. Use a headline analyzer like this or this to spice up your headlines so you are fully maximizing your conversion potential.
Why? Brands don’t want their products and online reputation to be seen as spammy and low-quality. To empower social media junkies, most networks are instead allowing publishers to create “promoted social media posts”. These are posts that are created on social media sites, like Facebook. They are not posted on a private wall, or spammed across comment sections.
For example, if you want to rank for “New York Medicare Supplement Plans,” your webpage needs to answer any questions a common visitor would have when looking for information about that topic. The page should explain what a Medicare Supplement plan is, what the options are for New Yorkers specifically, what kind of premiums they can expect to pay for different types of plans, etc. In short, you want to give them all the information they need, whether it’s on that page or in a series of blog posts that link to each other.
HelloBar easily helps to send subscriber data to your email lists in Aweber, MailChimp and Campaign Monitor. The tool helps to increase your social shares, likes, pins, and tweets. It increases social media followers. And collaborates promoting with Buffer, Facebook, Google+, LinkedIn, Pinterest and Twitter. It also provides scope to A/B test of your messages and reveals the messages that work best for your website visitors. The tool generates quality leads that convert more visitors into customers.
Offer Multiple Sign - Ups: Be flexible with other prospects’ processes for how they approach your recommendations. Some people aren’t comfortable enrolling over the phone, maybe they need a paper application. Some might need to see a genuine face. Offering multiple ways to sign up or enroll in a plan can go a long way to minimizing the chances of someone walking away from a sale you put together because they didn’t like your process for enrollment.
Stick Around with Magnetic Business Cards: [WARNING: THIS IS THE ONLY PAID IDEA ON THE LIST!] Not only should you have your number IN your client’s phone, but it should be ON their fridge, too. Spend a little extra money and order business cards that list the different types of insurance you offer, with a magnetic backing. This way, you will always be on their fridge, arm’s length away from where they conduct their most important business and decisions: the kitchen table. People drop, lose, crack, and drown their phones all the time—and throw away standard business cards frequently—so at least with this magnet sticking in plain sight, they can reprogram your number into their phone again.
Not only were we able to find free internet lead deals of almost $1,000 for our readers, on top of that, we’ll be sharing 111 lead generation tips and ideas (free of charge) that any agent (new or experienced) can start practicing to earn free leads. Many of these ideas we’ll explore in more depth on our blog later, so be sure to check back weekly!
Add Urgency to Your Offers: Insurance is all about avoiding a catastrophe, whether it’s not having a plan in place, having the wrong plan in place, or overspending on a plan. Hitting that urgency is like hitting the TAKE ACTION button in a human being. As an insurance agent that deals in risk, it’s your responsibility to let leads know the risk of not taking action.
Write for the Newspaper: Identify your local or service area publications and offer to write about insurance topics whenever their editorial calendars have an opening. In your introduction, illustrate what makes you an expert with authority to write about specific subjects, and include writing samples from your blog, if possible. The editors might not take you up on your offer right away, but at least you’re positioning yourself to be an excellent resource on this topic, and down the road they can refer you to a reporter or writer looking for sources.
If you aren’t already using Google Analytics, now’s the time. This powerful analytics platform is among the best on the Internet. It comes packed with thousands of metrics and can be used to track highly specific and relevant conversion goals. Connect it to your WordPress site and get the stats that matter with the Google Analytics by MonsterInsights.
Of course, not all shared internet leads are bad. You could get lucky and find a geographic “diamond in the rough” where there’s not much competition for leads, allowing you to achieve a profitable ROI. The thing is, you won’t know until you try, so here are five “free” or discounted internet lead opportunities you can find with a quick search online:
Create an Elevator Pitch: Agents must be prepared to talk to prospects that they meet at networking events or encounter throughout the day. The best way to do this is by forming an elevator speech, a short introduction that not only informs others of what you do but prompts a discussion about any possible needs they may have. A great article on how to construct one can be found on LifeHealthPro.
Create Infographics: Many agents find this daunting, but there are plenty of free infographic sites that you can join to access to easy - to - use templates. Search for “create infographics for free” and you’ll find a plethora of sites offering you access to over 100 infographic templates for free. Adding infographics can help you rank in the search engines and draw site visitors with visual content, which will lead to more quote forms being filled out.
New prospective users often ask me how easy it is for their affiliate to share their link. It’s “stupid simple.” Here’s how it works… When your affiliates sign up with you, they’ll automatically receive an email from you welcoming them to your affiliate program. This email will contain their unique referral link. It will also contain a “one-click” login link to their Affiliate Dashboard. The Affiliate Dashboard is where your affiliate can share their link via email and social media with a single click. For example, when they click the Facebook button, they’ll automatically be forwarded over to Facebook, with a new post pre-populated, and their affiliate link already embedded! They can add a personal note or recommendation if they’d like – or they can simply click “Post” to get the message up on their Wall immediately. This “convenience factor” is huge. Affiliates are able to share their link early and often with their friends and colleagues. It really couldn’t be any easier. The Affiliate Dashboard is also where they can grab marketing materials like banner ads for their website or blog. The banners will already have their affiliate link embedded. So, your affiliate can simply copy the HTML and paste it to their site – or they can have their web developer do this for them.
Hiring an expert is the way to go if you want to do this fast and effectively. In the long run, new clients are worth more than what you have to pay to get help finding them. You’ll make far more money on one turned lead than you will spend on getting someone to help you get that lead. If that’s not the case for you, however, then things may need to change a little. You’ll want to go do some looking at reviews for various lead generation companies to see what they can help you with and if they are worth your time to work with.
