Tailwind is a super simple yet supremely powerful content scheduling solution for Pinterest and Instagram. You can use it to save time with bulk image upload, really easy drag and drop calendar, multi-board pinning and pin looping, hashtag lists, and more. Plus, you can automatically optimize your Pinterest and Instagram schedules based on when your audience is most engaged.
Add Urgency to Your Offers: Insurance is all about avoiding a catastrophe, whether it’s not having a plan in place, having the wrong plan in place, or overspending on a plan. Hitting that urgency is like hitting the TAKE ACTION button in a human being. As an insurance agent that deals in risk, it’s your responsibility to let leads know the risk of not taking action.
Of course, not all shared internet leads are bad. You could get lucky and find a geographic “diamond in the rough” where there’s not much competition for leads, allowing you to achieve a profitable ROI. The thing is, you won’t know until you try, so here are five “free” or discounted internet lead opportunities you can find with a quick search online:
It’s estimated that in under 2 years almost 90% of web traffic by volume will be video. If you have the skills, or can hire a good SEO specialist, it is possible to rank a sales video on Page 1 of Google with relative ease depending on how competitive your niche is. Put a visible call to action in the title which appears in the search engine results page, and link the YouTube video through to your web site and with luck you should have a nice flow of leads as long as your video is listed on Page 1.
Set Exit Pop - Ups: Instead of displaying a welcome mat offer when visitors arrive at your site, you can also activate pop - ups to appear before a visitor leaves your site, or any other number of customizable triggers. Google doesn’t necessarily love these, but many digital marketers utilize them and they can be helpful in converting site visitors. SumoMe also offers customizable pop - ups to get you started capturing the attention of leads.
Set Exit Pop - Ups: Instead of displaying a welcome mat offer when visitors arrive at your site, you can also activate pop - ups to appear before a visitor leaves your site, or any other number of customizable triggers. Google doesn’t necessarily love these, but many digital marketers utilize them and they can be helpful in converting site visitors. SumoMe also offers customizable pop - ups to get you started capturing the attention of leads.
Facebook used to be an easy source to tap into, but since they have formed a public company with shareholders who need to be kept happy, Facebook have changed their Terms of Service several times recently and have clamped down on a number of things that used to make lead generation relatively easy. They have discouraged siphoning off clients to external web sites and CPA offers, and have raised the cost of advertisements that do this. It remains a viable lead source however.
Start Using Pics in Tweets: Pictures say a thousand words, and those thousand words can ensnare more people’s attention and entice them to your blog faster than anything you can write within 140 characters. Pictures directly appeal to emotions, the activating catalysts in the consumer thought process, whereas words have to bypass the rational area of the brain to be processed.
All of the above info is for those of you who want to learn affiliate marketing for free. As you can see, there is a lot of free help for you if you plan on doing all of this yourself. However, I also know that some of you do have some funding available and you want to create a bit of a shortcut to success. The only way to do that is to outsource right now.
Purchase Your Name Domain: Agents wanting to control their online reputation (known as Online Reputation Management or ORM) and what a consumer sees about them, might consider buying a domain of their full name and making it a supplementary bio website for consumers to see when they inevitably reverse search your number or cross - reference your name to double check the quality of recommendations they are hearing.
Pay Per Click or PPC can be very effective in the right hands. If you do it the wrong way it can be a fast track to financial ruin. Unlike Facebook Ads where you can see how effective your ads are within minutes, Google AdWords are much less responsive and you can use up a lot of cash before you hit the winning combination. Concentrate on being very focused and specific. If you are not, you will get lots of clicks on an ad which sounds right, but results in low conversion rates when people find that it’s not exactly what they are looking for.
Optimize Your LinkedIn Profile: A consumer comes to your LinkedIn profile; that’s great, but what next? Every profile should contain a brief description of the ideal type of clients you like to help, what problems you help them with, and how to contact you if they have any questions or concerns about insurance. This means linking to your website, listing contact info, etc. Also, be sure to include any particular geographical areas you serve.
Ask for Referrals: This is perhaps the biggest tip here for generating free leads, because you will never find a better quality free lead than a referral. Agents wanting to lower lead costs and deal with higher quality leads should learn to ask for referrals after delivering quality service to their clients. See our notes above this list of free lead ideas for more advice about asking for referrals.
Some lead vendors give you leads just for signing up to join their email list, like https://www.leadheroes.com/insurance-leads/, which gives you a chance to earn 25 free Medicare supplement or final expense leads for signing up for an email newsletter; of course, I’m partial to this one, and you’ve probably seen the offer pop up since you’ve been reading this.
"I contacted LeadsOnline in reference to a trial version of LeadsOnline Metal Theft. You all were happy to oblige and the second day of using the trial version, I was able to identify and solve two metal thefts involving a recent case. I was also able to correctly identify a suspect who was involved in a metal theft and was arrested and bonded using a false identity. The program paid for itself in its second day of use and assisted in closing three cases with a total of six arrests. Thanks LeadsOnline!"
Pitching the Press Release: If you issue a press release, it’s not enough for a few random outlets outside of your market to pick up your news. You should also try securing coverage in relevant niche or local outlets that you identify as media targets. Brooke Bates from Bantamedia recommends emailing your news to these targets individually in 400 words or less, linking to the press release and pinpointing the reasons why your news is relevant to their particular audience, even including possible story angles that show editors you’ve done your research.
LinkedIn: LinkedIn is a little tricky, because this platform doesn’t allow you to see who’s talking about certain subjects. You can only search for people, companies, and jobs that revolve around a keyword or phrase. So, to find free leads on LinkedIn, you might notice life events like job changes for people in your network (but you won’t find much here regarding births or deaths.) Unless you’re lucky enough to spot a conversation from one of your connections asking directly about insurance, it may not be as easy to search for free leads on LinkedIn as it is on other networks. But you should still leverage your LinkedIn profile to explain how you can help people with questions about insurance, and post helpful content to establish your expertise. By asking clients and other contacts to write recommendations of your service, you can make it easier for potential prospects to find YOU on LinkedIn, instead.
