If an agent isn’t spending money to pay for leads (or giving up something else in exchange for them), then he’s spending time generating leads, instead. It’s no secret in the industry that when you’re starting out (or you’re in a slump), if you have more time than money and can’t afford to pay for a full pipeline of leads, then you should prospect with your time to generate leads to fill your pipeline.
Once on the page where the member's directory is located, your next step is to find the various ways names are sorted. Some sites may list the members in alphabetical order according to the name of the business. Others may list the members according to the city and state they reside in. Others may list members according to how large the company is. In many cases, you will find a drop down box where you can choose how you want the list sorted. Select how you want to sort the list and then hit enter to view your list of leads.
Don’t give up, and don’t throw money into areas where you don’t have to. There’s no such thing as completely free marketing leads – you are always risking something, whether it is your brand, or your future earning potential. However, with good networking, passion, and the right people, you can achieve success. Talk to some mentors and more experienced marketers today, and see what they have to say for you. You may be surprised at how much you can bring in, with the right choices when you are getting started.
Launch a Project 200: Some agencies require new agents to do a “Project 200” and come up with a list of at least 200 people you know personally who could be potential prospects. If you own an agency, why not leverage your contacts and those of your employees? This is a very popular option for agencies wanting to create a local network bolstered by their employees’ connections.
Remember, however, that a percentage of something is better than one hundred percent of zero sales – so it is a good idea to network with more experienced marketers. Take advantage of the expertise and training that they offer, and use their resources to build your business. One you are ready, you can always bring in new people, and even share leads with them – building your downline so that they will supply you with a good residual income.
When it comes to maintaining your presence on these channels, don’t make it harder than it has to be. Once you have your social media profile pages set up, try to post something once a week, whether it’s a news article about Medicare plans or life insurance trends, or a brag about how much money you saved a client by helping them find a better plan. You can even get a free account at Hootsuite and spend half an hour scheduling posts to share on your accounts at specified times during the next few weeks, instead of logging in every day—which frees you up to focus on selling insurance. Even if you post the same message on all of your channels in the beginning, at least you’re posting consistently, which is the true goal here.
These days, you have the best programmers in the world creating what are called Content Management Systems (CMS) that will build awesome looking websites for FREE. For example, this website is based on the WordPress platform. I did pay about $50 for a premium design, but other than that, I don’t have to know any computer code at all and either do you.
Working with your various leads should get you somewhere, or else you need to rethink your plans. If you find that engagement is still low after you try yourself to get leads that turn into paying ones, you should just buckle down and study on what you’re doing more. Anyone that wants to be successful has to alter what they are doing so that they can get more from the people they are working with. You really need to get this underway or else it’s going to end in you wasting time with leads that won’t pay off.
