Cold calling works for sales professionals and for telemarketing specialists who are comfortable with placing a large volume of outbound phone calls. Free Internet leads are ideal for sales professionals and for business owners who frequently experience call reluctance. In most businesses, fresh leads are needed to build new relationships. However, for sales professionals who would prefer to work with inbound callers, free Internet leads will beat cold calling.
Write a Whitepaper: A well - written whitepaper can instill trust and credibility by educating consumers about a given issue or challenge related to insurance, while positioning yourself or your services as a solution. More polished than the typical blog post, whitepapers present your expertise backed by facts, statistics, graphs and solid research to give consumers an in - depth, downloadable piece of content, usually 6 - 10 pages in length, to guide their buying decision.
Create an Elevator Pitch: Agents must be prepared to talk to prospects that they meet at networking events or encounter throughout the day. The best way to do this is by forming an elevator speech, a short introduction that not only informs others of what you do but prompts a discussion about any possible needs they may have. A great article on how to construct one can be found on LifeHealthPro.
It's easy to find free professional business leads that are industry or trade specific. All you have to do is go online and start visiting trade association websites. There are literally thousands of associations out there—from associations that represent the chocolate industry to those that represent the jewelry industry to associations that represent the tourism business.
These days, you have the best programmers in the world creating what are called Content Management Systems (CMS) that will build awesome looking websites for FREE. For example, this website is based on the WordPress platform. I did pay about $50 for a premium design, but other than that, I don’t have to know any computer code at all and either do you.
I think there are a couple main reasons why the research aspect is so overlooked in affiliate marketing. The first reason is, people are just lazy. Most new affiliate marketers are only thinking about making money in the shortest period of time, so they simply choose a niche and build a site in their first day. Then, months go by with little to no website traffic and they proclaim that affiliate marketing no longer works. Considering affiliate marketing is a multi-billion dollar per year industry driving about 20% of all online sales, that of course isn’t true. Most people just don’t do the research necessary to truly find a profitable niche that is in demand without too much competition.
Create Infographics: Many agents find this daunting, but there are plenty of free infographic sites that you can join to access to easy - to - use templates. Search for “create infographics for free” and you’ll find a plethora of sites offering you access to over 100 infographic templates for free. Adding infographics can help you rank in the search engines and draw site visitors with visual content, which will lead to more quote forms being filled out.
When you ask someone to help market your network marketing business, make sure they know exactly what you're doing! If one of their customers asks them what it's all about, and they blow it off as some marketing scheme, you're not gaining anything by your partnership with them. Give them a short promo that will entice customers to want to find out more.
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Launch a Project 200: Some agencies require new agents to do a “Project 200” and come up with a list of at least 200 people you know personally who could be potential prospects. If you own an agency, why not leverage your contacts and those of your employees? This is a very popular option for agencies wanting to create a local network bolstered by their employees’ connections.
The best way to approach these Centers of Influence (COI) or referral sources is by sending a message to them stating that you saw their thread, that you are contracted with multiple carriers for cost and plan comparisons, that you have served that area for X - number of years, and include a link to your website. You should also leave your real name (since forum members often use screen names) and contact info (email address, phone number, LinkedIn profile URL, etc.) After sending the message, reply in the thread that you have “PM’ed the OP” (privately messaged the original poster) and you look forward to being a resource to them and their clients.
Rank for Buying Keywords: We’ve already mentioned the importance of tailoring your content to prospects in various stages of the sales cycle, and especially those who are ready to compare options and buy. To catch these leads while they’re hot (and hopefully convert them into clients), you can target “buying” keywords that searchers use when they have an intent to buy. These often emphasize plan comparisons and prices, and some examples include “best Medicare Supplement Plan F rates” or “compare Pennsylvania Medicare Supplement plans.”
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LinkedIn: LinkedIn is a little tricky, because this platform doesn’t allow you to see who’s talking about certain subjects. You can only search for people, companies, and jobs that revolve around a keyword or phrase. So, to find free leads on LinkedIn, you might notice life events like job changes for people in your network (but you won’t find much here regarding births or deaths.) Unless you’re lucky enough to spot a conversation from one of your connections asking directly about insurance, it may not be as easy to search for free leads on LinkedIn as it is on other networks. But you should still leverage your LinkedIn profile to explain how you can help people with questions about insurance, and post helpful content to establish your expertise. By asking clients and other contacts to write recommendations of your service, you can make it easier for potential prospects to find YOU on LinkedIn, instead.
Most people who try network marketing fail – not because the products they are marketing are poor, but because they do not realise how much effort network marketing is, and how much time they need to put into it. All too often, would-be marketers give up when they get to the six month point, but they are not quite turning a good profit. What they don’t realise is that if they had waited it out just a few months more, and kept on marketing and expanding their business, then they could have been profitable.
If an agent isn’t spending money to pay for leads (or giving up something else in exchange for them), then he’s spending time generating leads, instead. It’s no secret in the industry that when you’re starting out (or you’re in a slump), if you have more time than money and can’t afford to pay for a full pipeline of leads, then you should prospect with your time to generate leads to fill your pipeline.
Share Apps & Calcs: Want to be considered a resource? Share calculators and apps that help consumers. For Medicare agents, this means sharing the doc finder on Medicare.gov that tells consumers if their doctors accept assignment. Final Expense agents might share credit card calculators that show consumers how long it takes to pay off funeral expenses. The more consumers utilize these tools, the closer they are to addressing their needs by considering a new or different insurance plan from you.
Ready to take YOUR business, income and lifestyle to the next level? Since 1996, my wife Lisa and I have built numerous 6-figure even multiple six-figure income streams online using a simple 'attraction marketing' model that has never failed to profitable results. So let's hang out, connect when it makes sense and see where the road ahead takes us, shall we?
