Glen Shelton launched Lead Heroes in 2015 after noticing a lack of quality and service among telemarketed lead providers in the insurance industry. As president of Lead Heroes, Glen actively manages a call center with real people generating quality insurance leads. With processes designed to improve efficiency and lower costs, Glen helps maximize ROI for agents selling Final Expense life insurance and Medicare Supplements to seniors.
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It's easy to find free professional business leads that are industry or trade specific. All you have to do is go online and start visiting trade association websites. There are literally thousands of associations out there—from associations that represent the chocolate industry to those that represent the jewelry industry to associations that represent the tourism business.
Share your Blog on Other Sites: If your blog adds value to illustrate a point about an insurance or health care topic being discussed on another website, don’t hesitate to share insights from (and links to) your blog in their comment sections. If you cater to bigger areas like entire or multiple states, leave a link to one of your blogs, along with a helpful explanation, on question - and - answer sites like Quora, Yahoo Answers, or even LinkedIn. Leverage other websites to display your expertise and funnel traffic to your site that may convert to leads. Plus, this doubles as a backlinking strategy.
Bare - minimum customer service may not be enough to earn the referral, though, so an agent has to make himself referable. If you have business cards, a nice website, and a brochure, you make it easier for clients to refer you to someone else. But to make yourself referable, you have to consistently deliver great service—showing up on time, calling back when you say you will, staying in touch once or twice a year with a phone call a birthday card (did we mention SendOutCards?)
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Each association member in the listing should have at least the name of the business, the address, and preferred phone number. This is the basic information that you will need to make contact with the prospect. However, you may find even more details about each association member such as website addresses, their social media handles, details about the best way to reach them, and the number of employees. Again, each site is different in terms of how the information is organized and displayed for each of its members.
Your ultimate goal as an affiliate marketer should be to outsource all the work while you collect a paycheck each month. My website DogFoodInsider.com is 100% outsourced at this point. There is always someone willing to work for you. From writers on Constant-Content.com to programmers on Elance.com to odd jobs on Fiverr.com – the sources you can use for outsourcing is nearly limitless.

Utilize ICE or Beneficiary Contacts: Most applications have an alternative person to contact in case of emergencies (“ICE”), in addition to a beneficiary. Simply ask the client if it’s OK that you notify these contacts and offer to answer any questions they may have. While you are notifying these people, it only takes a minute to ask about their own coverages.

Why? Brands don’t want their products and online reputation to be seen as spammy and low-quality. To empower social media junkies, most networks are instead allowing publishers to create “promoted social media posts”. These are posts that are created on social media sites, like Facebook. They are not posted on a private wall, or spammed across comment sections.
Earn Referrals: This is similar to the previous idea, but this one emphasizes service. To earn referrals naturally without asking for them, agents should make it a goal to provide over - the - top service to clients and people referred by their clients. If an agent can demonstrate amazing quality service, then he can amass referrals as well as online reviews, which can help bolster traffic and conversions.
There’s a popular saying among affiliate marketers and that saying is “content is king.” Content is truly the lifeblood of any affiliate marketing business. So far, everything you have had to learn has actually been relatively easy. Learning how the affiliate marketing industry works is easy to understand once it’s explained to you. Doing market research is easy if you know what to look for. Creating a website is SUPER easy. Writing hundreds of pages of content? Not so easy.
Rank for Buying Keywords: We’ve already mentioned the importance of tailoring your content to prospects in various stages of the sales cycle, and especially those who are ready to compare options and buy. To catch these leads while they’re hot (and hopefully convert them into clients), you can target “buying” keywords that searchers use when they have an intent to buy. These often emphasize plan comparisons and prices, and some examples include “best Medicare Supplement Plan F rates” or “compare Pennsylvania Medicare Supplement plans.”

Agents might find lead vendors giving away free life insurance leads for agents, discounts, or matching deposit bonuses for signing up with their system. You usually see this with internet lead providers. Unfortunately, the quality of internet leads can be questionable because they may be shared leads, which means they’re resold to multiple agents (sometimes to multiple agencies) at once, driving up competition and causing agents to spend more than just money on these leads. Or, these leads may come from questionable lead generation strategies that entice or reward prospects for submitting a quote form when no interest originally existed—known as “pitching wood” in Boiler Room terms.

_{This is in fact, not a direct lead generation tool, rather lead developing amazing software like analytics.  The tool eliminates guess works and lets you understand what users really want, care and conduct on your site revealing their clicks, taps and scrolling behavior. Hotjar shows where visitors are dropping off in the conversion funnel as well as in the lead generating forms. It provides feedback to understand the behavior of the leads and so more.}
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