Facebook: This is the basic recipe: Type the appropriate keywords for the type of insurance you sell in your search box, limit the search results to your friends (and groups, if you belong to any), and scan people recently talking about these keywords or phrases to see if you can help with any issues they’re having. Life insurance agents may want to search for “life insurance” or “term insurance,” in addition to looking for friends and connections who have experienced a recent life event that would qualify someone to re - examine life insurance, such as births, deaths, birthdays, retirement, etc. Health agents have it a little easier, because people are more likely to talk about “health insurance” and “Medicare” than life insurance on social media. Also, trending articles or issues that show up in the search results may be good topics to share on your networks, so don’t throw out everything that doesn’t deal directly with people looking for insurance.
Agents might find lead vendors giving away free life insurance leads for agents, discounts, or matching deposit bonuses for signing up with their system. You usually see this with internet lead providers. Unfortunately, the quality of internet leads can be questionable because they may be shared leads, which means they’re resold to multiple agents (sometimes to multiple agencies) at once, driving up competition and causing agents to spend more than just money on these leads. Or, these leads may come from questionable lead generation strategies that entice or reward prospects for submitting a quote form when no interest originally existed—known as “pitching wood” in Boiler Room terms.
Offer Live Chat: In this day and age, consumers demand convenient access to information. This means if there’s not a page or video to explain something, you better give them a contact page, social media channel links or a live chat option to answer their questions. Check out a plugin like WP Live Chat Support or Tidio Live Chat for a free option to assist leads in real - time on your site.
Be polite, respectful, and relevant. Don’t push the issue if there’s no response; you’re not looking to be a social media insurance hound. If the person has a birthday, try reaching out to them via message to wish them happy birthday, and tell them how you would like to offer them a complimentary quote on their insurance, since rates go up as we age. If it’s open enrollment time, feel free to post about the ways you’re helping other clients in a certain city, because you never know who will message you with questions.
As you can see, you can have both a personal and a business page on each of these channels. Before you get overwhelmed and start worrying about all the work involved in maintaining a presence on all these channels, think about the big picture benefits of establishing your presence online. Not only does each channel build your personal syndication network, giving you more communities where you can share your content and connect with others, but each channel also gives you an additional backlink that will show up in the Google search results for your company’s name. So, when senior leads see your phone number show up on their caller ID and Google it, they’re going to see all the social media channels you’re on, instead of seeing a generic phone number look - up site where consumers complain about strange calls from unknown callers who don’t have a website, let alone a Facebook page. Each channel builds your online presence, which builds your online brand reputation in the eyes of prospects and clients who are looking to see how legitimate you really are.
Remember, however, that a percentage of something is better than one hundred percent of zero sales – so it is a good idea to network with more experienced marketers. Take advantage of the expertise and training that they offer, and use their resources to build your business. One you are ready, you can always bring in new people, and even share leads with them – building your downline so that they will supply you with a good residual income.
I never really knew how Google Adwords was working for me until I began tracking conversions with LeadDyno. While I always used the conversion tracking pixel that Google provides, I always found it to be imperfect. That’s because I want to measure specific $$$ amounts and sales… while Google is only able to tell me if someone made it to a certain page. Like a sign up, or “thank you” page. That’s a good start – but I need more! Specifically, I need to know what somebody bought and/or signed up for… how much they purchased… and how long they stayed with us afterwards. This is easy to do with LeadDyno. All you need to do is create a new marketing campaign tracking link – as use this link as the Target URL within Adwords. Or, if you’re advertising on Facebook, just make sure the link that you provide Facebook with is a campaign tracking link from LeadDyno. Don’t just give Facebook the link to your homepage – give them this link instead. It’s pretty much the same thing as using an affiliate link to track the effectiveness of a specific marketing campaign. Because LeadDyno is already plugged into your website – and most importantly, your E-Commerce provider – you’ll have visibility into the entire sales funnel that was generated as a result of each specific advertising campaign you are tracking. I’ve been doing online marketing for the past decade, and I can tell you this is huge. It allows me to test campaigns quickly and easily. I’m able to let our winners run, and cut our losers short.
Establish Sales Goals: Many agents think as long as they have money in their account and their bills are paid, they don’t have to worry about personal sales or marketing metrics. Without setting goals and measuring your progress toward them, there’s no way to plot a course for growth. By tracking your lead outcomes, along with average commissions and number of contacts to achieve those commissions, you reveal insights into the effectiveness of your process.
"The West Carroll Sheriff's Department entered several stolen guns in the LeadsOnline stolen items watch list, and as a result, we received a hit confirming that an individual had pawned five stolen firearms in a pawn shop in Morehouse Parish. That information allowed us to clear 21 burglaries that had occurred in our Parish over a 3-month period. Thank you very much LeadsOnline for a tremendous resource and a great tool to help in our fight against crime."
It’s comparatively easy to make money from these affiliate programs. But it’s tough to find the Pay Per Lead (PPL) affiliate programs that work. Even if some CPA based Affiliate networks like Peerfly, Maxbounty, etc offer PPL offers, it’s hard to get approved by this affiliate networks. To make things easier, I'm going to share some such programs with you.
Welcome Guest Bloggers: We talked about guest blogging on other sites and syndicating your content to other sites, but by welcoming guest bloggers, you invite professionals and experts to write for your site. If you have a website, you’ve probably already received the infamous guest - posting request, most likely from a foreign email address, so it’s important to set some guidelines of what type of quality and insight you expect in guest posts to help educate your audience.
As you probably know by now, most affiliate tracking software is pretty complex to get setup! You won’t have any setup issues with LeadDyno. We designed it to be really easy to integrate with your website. Many of our E-Commerce integrations are “one-click.” For example, if you’re a Shopify store owner, you simply enter the URL of your store, give LeadDyno permission to connect with it, and you’re done. You simply do this once, and you’re ready to start rolling out links and marketing materials to your affiliates! We also provide complimentary setup help. We’re available to assist five days per week via phone, six days per week via live chat, and seven days per week via email.
Optimize Landing Pages: A landing page is a distinct page on your website that’s built for a specific conversion objective, with a form to capture user data from visitors who want to subscribe, download, learn more, or purchase a product. Landing pages are like cakes; you need all the ingredients to come together for it to be appetizing. Here’s a perfect template to follow for a landing page:
Your network marketing career can start at home. Talk to family, friends, and neighbors and offer them a chance to join your team. Even if they don't sign up to do what you're doing, they can help by sharing marketing materials at their office, doctor or dentist's office, posting notices in their building's common area, or even posting classified ads locally.
Perhaps the only real way to reach free leads is to network with other, more experienced marketers, and perhaps get them to share their lists as a way to get you off the ground. With this, you aren’t really getting free leads as such – more leads at no up-front cost. The other marketers will usually expect that you will send commission to them for the sales that you make.
If you aren’t already using Google Analytics, now’s the time. This powerful analytics platform is among the best on the Internet. It comes packed with thousands of metrics and can be used to track highly specific and relevant conversion goals. Connect it to your WordPress site and get the stats that matter with the Google Analytics by MonsterInsights.
Create a YouTube Video: People learn by watching, not just by reading—especially in this digital age where flashy visual technology has curbed the consumer attention span. Equipped with your laptop’s built - in webcam, create a quick video (no longer than 3 minutes) introducing yourself to your consumer audience while talking about your process for helping clients. This virtual face - time will inspire trust and help convert site visitors into leads.
Developing a website might seem difficult on the surface. You know that some website development companies cost thousands, 10’s of thousands, or even 100’s of thousands of dollars to build a site. You might also think you need to know a bunch of computer code in order to build a great site. That is nonsense. I personally know a little tiny bit of HTML and CSS, but I’m even using that less and less over time.
But writing copy that’s optimized for search engines is only half the battle, because then you have to promote your content to make sure it gets found. Remember the social media channels we talked about earlier? Now is the time to share your content on those channels, along with other social bookmarking sites like Reddit and Scoop.it, to create multiple links on different sites that point back to your piece of content.
Hello Network Marketer, Tired of old, worn out, over-priced network marketing leads that cost you hard-earned money… but leave you without new distributors? Tired of friends and family avoiding your calls? If you’re like most distributors I know, time and money are valuable to you. You can’t waste it on cheap, worn out recycled leads. Nor do you want to chase your friends and family. Otherwise, you’ll become a charter member of the NFL Club… No Friends Left!
Facebook: This is the basic recipe: Type the appropriate keywords for the type of insurance you sell in your search box, limit the search results to your friends (and groups, if you belong to any), and scan people recently talking about these keywords or phrases to see if you can help with any issues they’re having. Life insurance agents may want to search for “life insurance” or “term insurance,” in addition to looking for friends and connections who have experienced a recent life event that would qualify someone to re - examine life insurance, such as births, deaths, birthdays, retirement, etc. Health agents have it a little easier, because people are more likely to talk about “health insurance” and “Medicare” than life insurance on social media. Also, trending articles or issues that show up in the search results may be good topics to share on your networks, so don’t throw out everything that doesn’t deal directly with people looking for insurance.
Start Using Pics in Tweets: Pictures say a thousand words, and those thousand words can ensnare more people’s attention and entice them to your blog faster than anything you can write within 140 characters. Pictures directly appeal to emotions, the activating catalysts in the consumer thought process, whereas words have to bypass the rational area of the brain to be processed.
Remember, however, that a percentage of something is better than one hundred percent of zero sales – so it is a good idea to network with more experienced marketers. Take advantage of the expertise and training that they offer, and use their resources to build your business. One you are ready, you can always bring in new people, and even share leads with them – building your downline so that they will supply you with a good residual income.
