Leverage Your Contacts: If you’re serious about this business, then everyone should know it. The best way to start building a network of people who know you’re the guy to call about insurance is by updating everyone you know about what types of insurance you specialize in, and by offering to be a resource for them and their friends. By staying top of mind in your network, you increase the chances of people remembering you when they (or someone they know) needs help with an insurance matter.
As you can see, you can have both a personal and a business page on each of these channels. Before you get overwhelmed and start worrying about all the work involved in maintaining a presence on all these channels, think about the big picture benefits of establishing your presence online. Not only does each channel build your personal syndication network, giving you more communities where you can share your content and connect with others, but each channel also gives you an additional backlink that will show up in the Google search results for your company’s name. So, when senior leads see your phone number show up on their caller ID and Google it, they’re going to see all the social media channels you’re on, instead of seeing a generic phone number look - up site where consumers complain about strange calls from unknown callers who don’t have a website, let alone a Facebook page. Each channel builds your online presence, which builds your online brand reputation in the eyes of prospects and clients who are looking to see how legitimate you really are.
Write for the Newspaper: Identify your local or service area publications and offer to write about insurance topics whenever their editorial calendars have an opening. In your introduction, illustrate what makes you an expert with authority to write about specific subjects, and include writing samples from your blog, if possible. The editors might not take you up on your offer right away, but at least you’re positioning yourself to be an excellent resource on this topic, and down the road they can refer you to a reporter or writer looking for sources.
Host Educational Workshops: This is perhaps the best way to demonstrate expertise, inspire referrals, and gain business at the same time. The best outlets for educational workshops can be senior centers, libraries, schools, hospitals, churches or job sites. Make sure you plan 2 - 3 weeks in advance so word - of - mouth can get out; you don’t want to be educating an empty room. Some places will even help promote your event, which can be a very effective lead generation idea if you can present to multiple people at once for free.
In addition, you should always know who you’re getting your information from. There are far too many “guru’s” out there who really have no idea what they are talking about. When you sign up for your free account, you’ll be learning directly from Mark Ling and Simon Slade who are both affiliate marketing MILLIONAIRES. They’ve also helped to hand select some other successful affiliate marketers for their training videos. About a year ago, I had my own free training videos right here on this site, but I realized after a while that I just can’t create the type of quality training that Mark Ling and his crew have already put together and continuously update.
I never really knew how Google Adwords was working for me until I began tracking conversions with LeadDyno. While I always used the conversion tracking pixel that Google provides, I always found it to be imperfect. That’s because I want to measure specific $$$ amounts and sales… while Google is only able to tell me if someone made it to a certain page. Like a sign up, or “thank you” page. That’s a good start – but I need more! Specifically, I need to know what somebody bought and/or signed up for… how much they purchased… and how long they stayed with us afterwards. This is easy to do with LeadDyno. All you need to do is create a new marketing campaign tracking link – as use this link as the Target URL within Adwords. Or, if you’re advertising on Facebook, just make sure the link that you provide Facebook with is a campaign tracking link from LeadDyno. Don’t just give Facebook the link to your homepage – give them this link instead. It’s pretty much the same thing as using an affiliate link to track the effectiveness of a specific marketing campaign. Because LeadDyno is already plugged into your website – and most importantly, your E-Commerce provider – you’ll have visibility into the entire sales funnel that was generated as a result of each specific advertising campaign you are tracking. I’ve been doing online marketing for the past decade, and I can tell you this is huge. It allows me to test campaigns quickly and easily. I’m able to let our winners run, and cut our losers short.
When you ask someone to help market your network marketing business, make sure they know exactly what you're doing! If one of their customers asks them what it's all about, and they blow it off as some marketing scheme, you're not gaining anything by your partnership with them. Give them a short promo that will entice customers to want to find out more.
Why? Brands don’t want their products and online reputation to be seen as spammy and low-quality. To empower social media junkies, most networks are instead allowing publishers to create “promoted social media posts”. These are posts that are created on social media sites, like Facebook. They are not posted on a private wall, or spammed across comment sections.
Affordable SEO copywriters provide a variety of freelance writing services that are geared to increase website traffic for a small business. Web copywriting can improve search-engine rankings. Professional copywriters use keyword research tools to help clients get found online. Hiring copywriters online for lead generation or for call to action content could immediately increase online sales.
Offer Under - 65 Health Insurance: Getting certified to sell health insurance outside of the senior market isn’t hard. By opening yourself up to a new market of prospects, you provide extra value - added service to the younger referrals from (and maybe spouses of) your senior clients. Not only do you gain extra commissions this way, but you can start securing relationships with clients before they transition from under - 65 health insurance to Medicare.
This is the first program of its kind within the insurance industry, let alone the lead generation industry. We aren’t asking for your contracts or expecting you to ink a deal with the devil. We’re just hoping that through this free lead program, we can reward engaged agents with valuable trade - offs like free quoting subscriptions, free SEO packages, a new website, or free leads – just for interacting with us and sharing your insights. In turn, by sharing your insights with us, you’ll look more like a thought leader who’s engaged in industry, and your insights can help educate other agents to make the industry even stronger, so it’s a win - win - win. Be sure to stay tuned for more details about partnering with us to earn perks like free leads.
Your network marketing career can start at home. Talk to family, friends, and neighbors and offer them a chance to join your team. Even if they don't sign up to do what you're doing, they can help by sharing marketing materials at their office, doctor or dentist's office, posting notices in their building's common area, or even posting classified ads locally.
Network marketing lead generation is easy with MLM Gateway. Every member can meet experienced people in network marketing. Our system allows members to share their business opportunities with one another, promote their website to our visitors, publish business announcements and run free banner advertising campaigns. By contacting new MLM prospects every day, member network marketing teams grow very quickly.
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Offer Quotes: This is a no - brainer. The ultimate goal of many of these tips is to turn website visitors into leads (and then clients) by helping them enroll in a plan. No matter how much helpful content you produce or how many social media sites you posts you publish to emphasize the importance of researching and comparing plans, you’re not optimally tapping into leads unless you offer a way for consumers to request a quote.
Glen Shelton launched Lead Heroes in 2015 after noticing a lack of quality and service among telemarketed lead providers in the insurance industry. As president of Lead Heroes, Glen actively manages a call center with real people generating quality insurance leads. With processes designed to improve efficiency and lower costs, Glen helps maximize ROI for agents selling Final Expense life insurance and Medicare Supplements to seniors.
Start Using Pics in Tweets: Pictures say a thousand words, and those thousand words can ensnare more people’s attention and entice them to your blog faster than anything you can write within 140 characters. Pictures directly appeal to emotions, the activating catalysts in the consumer thought process, whereas words have to bypass the rational area of the brain to be processed.
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As a last resort, you could try cold calling by phone. This is probably the most depressing and soul destroying activity on the planet. Even if you get past the usual questions such as ‘If you’re selling something – I’m not interested’ and ‘How did you get my number?’ you need a really slick and professional script and the ability to recognize and avoid lonely old ladies who just want to interact with someone, anyone, in fact.
