Syndicate Your Content: This is a very advanced content marketing technique that aims to replicate your content on other sites—either sites that you have formed reprint relationships with, or those that auto - syndicate your blog content to various niche or category outlets. This is reserved for advanced bloggers who can handle the possible duplicate content issues that may arise, but for them, this technique can provide a huge influx of convertible traffic.
Host Educational Workshops: This is perhaps the best way to demonstrate expertise, inspire referrals, and gain business at the same time. The best outlets for educational workshops can be senior centers, libraries, schools, hospitals, churches or job sites. Make sure you plan 2 - 3 weeks in advance so word - of - mouth can get out; you don’t want to be educating an empty room. Some places will even help promote your event, which can be a very effective lead generation idea if you can present to multiple people at once for free.
Set Exit Pop - Ups: Instead of displaying a welcome mat offer when visitors arrive at your site, you can also activate pop - ups to appear before a visitor leaves your site, or any other number of customizable triggers. Google doesn’t necessarily love these, but many digital marketers utilize them and they can be helpful in converting site visitors. SumoMe also offers customizable pop - ups to get you started capturing the attention of leads.
Send an Email Newsletter: Sign up for a free MailChimp account and hook it up to your email newsletter widget in your WordPress website. Leverage email to communicate with clients as well as prospects who haven’t become clients yet, offering valuable insights and articles that can keep you top - of - mind when one of your subscribers has a question about insurance.
Now, truth be told, affiliate marketing does come with some costs. Fortunately, those costs are rather small when compared to starting other businesses. For example, if you want to succeed with affiliate marketing in the same way that I teach it, you’ll need a website. In order to have a website, you need to pay for “website hosting”. If you don’t know what website hosting is, don’t worry, we’ll get to that, but website hosting does cost a few bucks per month (generally under $10 / mo). If you have about $40 for startup costs and about $10 / mo for recurring expenses, this is entirely doable. There are many other optional expenses for affiliate marketing, which I will also get into, but those optional expenses are used more for speeding up the path to success (outsourcing, etc.) rather than a requirement for success. When I first started my affiliate marketing business, I had about $200 to my name.
The kinds of leads that you are likely to get for free are ones that have been gathered in a scatterspray way – they could be poorly targeted, or in some cases even people who have not opted in at all. If you contact leads like this, then you will be putting your brand at risk, because you could end up in trouble with your web hosting provider, or the law, for unsolicited marketing. Alternatively, you could end up contacting people who might otherwise have converted, but who come to view your brand as a spammer because of the way the initial contact was made.
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Networking, as it used to be called, is a pretty thankless task. The conventional approach to networking was to start with the network of friends and colleagues that you already have; friends and family, your existing clients, your contacts at the squash club and so on. Most people feel uncomfortable pitching to friends and family, unless you have an unbeatable idea or concept, but if that was the case, then lead generation would not be a problem
