Create Content for Each Stage of the Buying Cycle: Not every lead will be ready to enroll right away, so address people who haven’t considered the potential implications of the problems solved by the types of insurance you sell, in addition to people who are currently comparing options, others may have recently bought a plan, and those who have had plans for a long time and never re - examined it since. Creating content for people in these different stages of the buying cycle will help built trust, provide education, and hopefully help them take action to solve any issues they’ll encounter throughout the buying cycle.
Start Using Pics in Tweets: Pictures say a thousand words, and those thousand words can ensnare more people’s attention and entice them to your blog faster than anything you can write within 140 characters. Pictures directly appeal to emotions, the activating catalysts in the consumer thought process, whereas words have to bypass the rational area of the brain to be processed.
Almost everyone joins their Network Marketing company thinking that success will come a lot easier than it actually does. You were likely led to believe that all you have to do is introduce your opportunity to a few friends, who would then recruit a few of their friends, and the cycle would continue until you’re making thousands of dollars every week.
Once on the page where the member's directory is located, your next step is to find the various ways names are sorted. Some sites may list the members in alphabetical order according to the name of the business. Others may list the members according to the city and state they reside in. Others may list members according to how large the company is. In many cases, you will find a drop down box where you can choose how you want the list sorted. Select how you want to sort the list and then hit enter to view your list of leads.
This is the first program of its kind within the insurance industry, let alone the lead generation industry. We aren’t asking for your contracts or expecting you to ink a deal with the devil. We’re just hoping that through this free lead program, we can reward engaged agents with valuable trade - offs like free quoting subscriptions, free SEO packages, a new website, or free leads – just for interacting with us and sharing your insights. In turn, by sharing your insights with us, you’ll look more like a thought leader who’s engaged in industry, and your insights can help educate other agents to make the industry even stronger, so it’s a win - win - win. Be sure to stay tuned for more details about partnering with us to earn perks like free leads.
The more consistently you’re posting helpful tips, articles, and advice to these channels, the better you’re demonstrating expertise in thtart a blog on your site ande trade, which will increase the odds of leads remembering you and possibly hitting you up to ask for help. In other words, the more effectively you use social media, the more effectively it will funnel free leads to you.
Say I’m Sorry: We all have client relationships that ended badly. Looking to turn things around, revive an old lead possibly re - earn their commission? Reach out to them and tell them that you don’t like how things ended, and if there’s anything you could do to help them in the future, you are here for them – and then add them back to your mailing list for sending cards and newsletter.
Why? Brands don’t want their products and online reputation to be seen as spammy and low-quality. To empower social media junkies, most networks are instead allowing publishers to create “promoted social media posts”. These are posts that are created on social media sites, like Facebook. They are not posted on a private wall, or spammed across comment sections.
Create an Elevator Pitch: Agents must be prepared to talk to prospects that they meet at networking events or encounter throughout the day. The best way to do this is by forming an elevator speech, a short introduction that not only informs others of what you do but prompts a discussion about any possible needs they may have. A great article on how to construct one can be found on LifeHealthPro.
Start Using Pics in Tweets: Pictures say a thousand words, and those thousand words can ensnare more people’s attention and entice them to your blog faster than anything you can write within 140 characters. Pictures directly appeal to emotions, the activating catalysts in the consumer thought process, whereas words have to bypass the rational area of the brain to be processed.
Host Talks for Local Meetups: If you haven’t gone to Meetup, you have to check it out. It’s one of the best local networking sites available. Simply browse groups that may contain your target market, and offer to host an educational talk on a topic like “Getting the Wrong Burial Plan” or “Medicare Basics” or “What Medicare Doesn’t Cover.” Since these are more interactive discussions than formal presentations, this allows the agent to offer multiple topics as a menu of options to choose from.
Set Up Retargeting: This is an advanced strategy that includes planting a tracking code on a page of content that places cookies in the visitor’s browser, which enables custom ads to be shown to your visitors while they’re on other sites, prompting and reminding them to act on your message or offer. While setting up retargeting is free, there is a cost associated every time someone clicks the ad.
Cold calling works for sales professionals and for telemarketing specialists who are comfortable with placing a large volume of outbound phone calls. Free Internet leads are ideal for sales professionals and for business owners who frequently experience call reluctance. In most businesses, fresh leads are needed to build new relationships. However, for sales professionals who would prefer to work with inbound callers, free Internet leads will beat cold calling.
Pursue Unlinked Brand Mentions: If you don’t already have a Google alert set up for your name and the name of your business, head over to Google and set that up. Then when your content is shared or mentioned on other sites, you can find them and politely ask them to link to your site, earning your site a valuable backlink and providing more information to their readers. Visit this Ahref’s blog post for a more comprehensive guide to this technique.
Hiring an expert is the way to go if you want to do this fast and effectively. In the long run, new clients are worth more than what you have to pay to get help finding them. You’ll make far more money on one turned lead than you will spend on getting someone to help you get that lead. If that’s not the case for you, however, then things may need to change a little. You’ll want to go do some looking at reviews for various lead generation companies to see what they can help you with and if they are worth your time to work with.
