Create a Pinterest Account: Although it’s not one of the top four foundational social media channels, Pinterest can supplement your marketing efforts by showcasing the pictures and infographics your business is creating, and “pinning” valuable content and ideas from other influencers. Build a following and harness leads by linking photos to your site and having call - to - action phrases embedded in the photos that inspire lead conversion.
Send an Email Newsletter: Sign up for a free MailChimp account and hook it up to your email newsletter widget in your WordPress website. Leverage email to communicate with clients as well as prospects who haven’t become clients yet, offering valuable insights and articles that can keep you top - of - mind when one of your subscribers has a question about insurance.
Buy Content Writing Online, Professional Article Writing Services, Hire Web Page Writer, Increase Website Traffic, Get Free Internet Leads, PA Article Writing Services, Get Found Online, Blog Writing Services, Hire Content Writer, SEO Copywriting, Writer for Real Estate Agents, Blog Writer For Mortgage Companies and Loan Officers, Content Marketing, Content Writer for Small Business Owners
Host Webinars: Webinars are a non - aggressive way to prospect for potential leads. Webinars usually revolve around PowerPoint presentations that educate consumers on various problem - solution scenarios for specific insurance - related issues or questions. Don’t worry about gathering attendees for a live, one - time presentation; just offer downloads of previously - recorded webinars to explain topics in more depth. This not only helps your search engine rankings, but may help convert people who need a little more information before making a decision.
For example, if you want to rank for “New York Medicare Supplement Plans,” your webpage needs to answer any questions a common visitor would have when looking for information about that topic. The page should explain what a Medicare Supplement plan is, what the options are for New Yorkers specifically, what kind of premiums they can expect to pay for different types of plans, etc. In short, you want to give them all the information they need, whether it’s on that page or in a series of blog posts that link to each other.
Copywriting services provide Internet marketing help for businesses in competitive industries. Our best SEO copywriting services help local companies get found online. We increase website traffic and online sales for mortgage companies, insurance companies, accountants, lawyers, dentists, HVAC, plumbers, professional service providers and for small business owners.
To learn more about the basics of SEO, read our book where we dedicate quite a few chapters to online marketing and share many more authoritative sources on the subject that can provide a more comprehensive process for agents. Or stay tuned and stop back to our blog periodically as we go over more ways to fine - tune your SEO strategy so you can rank for keywords and generate free leads from your website.
Cold calling works for sales professionals and for telemarketing specialists who are comfortable with placing a large volume of outbound phone calls. Free Internet leads are ideal for sales professionals and for business owners who frequently experience call reluctance. In most businesses, fresh leads are needed to build new relationships. However, for sales professionals who would prefer to work with inbound callers, free Internet leads will beat cold calling.
I think there are a couple main reasons why the research aspect is so overlooked in affiliate marketing. The first reason is, people are just lazy. Most new affiliate marketers are only thinking about making money in the shortest period of time, so they simply choose a niche and build a site in their first day. Then, months go by with little to no website traffic and they proclaim that affiliate marketing no longer works. Considering affiliate marketing is a multi-billion dollar per year industry driving about 20% of all online sales, that of course isn’t true. Most people just don’t do the research necessary to truly find a profitable niche that is in demand without too much competition.
Pay-per-click (PPC) advertising – like Google Adwords and Facebook – are getting more expensive all the time. While we invest heavily in Google Adwords ourselves here at LeadDyno, I can tell you that our click costs are constantly creeping up. Which means that next month, I know we’ll have to pay a little bit more to get the same results. Our affiliate program, on the other hand, is always profitable… because we pay our affiliates a commission based on the sales they bring us. Until they sell something, we don’t have to pay them anything. Affiliate marketing is also more scalable than pay-per-click (PPC) marketing. While there are a fixed number of relevant keywords that we (and you) can bid on and make money, there’s basically an unlimited amount of product that you can sell with affiliate partners.
Don’t forget the CTA: Every message should contain a call to action, a motivating message that prompts people to take action and perform a specific action. Every interaction should have a CTA, even if it’s: “wait for my holiday card” or “I look forward to talking to you next year during AEP when we can compare your options again.” Adding a CTA means you are in charge of the prospecting client relationship.
Pay-per-click (PPC) advertising – like Google Adwords and Facebook – are getting more expensive all the time. While we invest heavily in Google Adwords ourselves here at LeadDyno, I can tell you that our click costs are constantly creeping up. Which means that next month, I know we’ll have to pay a little bit more to get the same results. Our affiliate program, on the other hand, is always profitable… because we pay our affiliates a commission based on the sales they bring us. Until they sell something, we don’t have to pay them anything. Affiliate marketing is also more scalable than pay-per-click (PPC) marketing. While there are a fixed number of relevant keywords that we (and you) can bid on and make money, there’s basically an unlimited amount of product that you can sell with affiliate partners.
Once on the page where the member's directory is located, your next step is to find the various ways names are sorted. Some sites may list the members in alphabetical order according to the name of the business. Others may list the members according to the city and state they reside in. Others may list members according to how large the company is. In many cases, you will find a drop down box where you can choose how you want the list sorted. Select how you want to sort the list and then hit enter to view your list of leads.
Share Apps & Calcs: Want to be considered a resource? Share calculators and apps that help consumers. For Medicare agents, this means sharing the doc finder on Medicare.gov that tells consumers if their doctors accept assignment. Final Expense agents might share credit card calculators that show consumers how long it takes to pay off funeral expenses. The more consumers utilize these tools, the closer they are to addressing their needs by considering a new or different insurance plan from you.
"I contacted LeadsOnline in reference to a trial version of LeadsOnline Metal Theft. You all were happy to oblige and the second day of using the trial version, I was able to identify and solve two metal thefts involving a recent case. I was also able to correctly identify a suspect who was involved in a metal theft and was arrested and bonded using a false identity. The program paid for itself in its second day of use and assisted in closing three cases with a total of six arrests. Thanks LeadsOnline!"
The best way to approach these Centers of Influence (COI) or referral sources is by sending a message to them stating that you saw their thread, that you are contracted with multiple carriers for cost and plan comparisons, that you have served that area for X - number of years, and include a link to your website. You should also leave your real name (since forum members often use screen names) and contact info (email address, phone number, LinkedIn profile URL, etc.) After sending the message, reply in the thread that you have “PM’ed the OP” (privately messaged the original poster) and you look forward to being a resource to them and their clients.
Craft Magnetic Headlines: You won’t be able to convert any web traffic into leads, let alone clients, if people aren’t clicking through to read your content. You only have a few seconds to grab their attention, so you must strategically construct your titles to appeal to motivators like fear and greed. Use a headline analyzer like this or this to spice up your headlines so you are fully maximizing your conversion potential.
Have a Welcome Mat: In the digital marketing sense of the word, a “welcome mat” is a sign - up offer (often full - screen) that greets visitors with a call - to - action when they arrive at your site. If they don’t want to subscribe or opt - in, they can simply scroll down past the welcome mat to access the content—which sets these apart from annoying pop - ups. These can be highly effective at converting site visitors. One of the most common options is from SumoMe:
Pay Per Click or PPC can be very effective in the right hands. If you do it the wrong way it can be a fast track to financial ruin. Unlike Facebook Ads where you can see how effective your ads are within minutes, Google AdWords are much less responsive and you can use up a lot of cash before you hit the winning combination. Concentrate on being very focused and specific. If you are not, you will get lots of clicks on an ad which sounds right, but results in low conversion rates when people find that it’s not exactly what they are looking for.
