Optimize Your LinkedIn Profile: A consumer comes to your LinkedIn profile; that’s great, but what next? Every profile should contain a brief description of the ideal type of clients you like to help, what problems you help them with, and how to contact you if they have any questions or concerns about insurance. This means linking to your website, listing contact info, etc. Also, be sure to include any particular geographical areas you serve.
Yes, creating content is the most difficult aspect of running any affiliate marketing company. Why? Because it takes long-term dedication and commitment. You can’t just write a few articles and expect floods of traffic to your site. You need lots and lots of content. Creating enough content to truly develop a great resource for people takes a months of work. You’ll also notice that I practice what I preach. ALL of my affiliate sites are heavy on content. From this very website you’re on now to my dog food review site to my site about sharks and all my other sites, they all have piles and piles of content.
Optimize Your LinkedIn Profile: A consumer comes to your LinkedIn profile; that’s great, but what next? Every profile should contain a brief description of the ideal type of clients you like to help, what problems you help them with, and how to contact you if they have any questions or concerns about insurance. This means linking to your website, listing contact info, etc. Also, be sure to include any particular geographical areas you serve.
Before we proceed, I’d like you to hop over to this page and sign up for a free account. It doesn’t cost you a thing to sign up, but when you do, you’ll get access to a bunch of stuff that will really help you. After signing up, you’ll see some options for premium accounts and paid services, but you can just ignore that. We’re only going to be using the free stuff that you get.
Pitching the Press Release: If you issue a press release, it’s not enough for a few random outlets outside of your market to pick up your news. You should also try securing coverage in relevant niche or local outlets that you identify as media targets. Brooke Bates from Bantamedia recommends emailing your news to these targets individually in 400 words or less, linking to the press release and pinpointing the reasons why your news is relevant to their particular audience, even including possible story angles that show editors you’ve done your research.
Offer Combo Products: Thanks to the current state of our groggy economy, Americans just don’t have the purchasing power they once did. Solving individual problems through separate policies may be too costly and confusing (like having both a long - term care plan and a life insurance plan, or having a Medicare Supplement plan and a separate Part D plan). To simplify options and conserve funds, consider offering products that solve multiple problems at once. This also makes the policy tougher to get rid of if it solves multiple issues for a prospect.
All of the above info is for those of you who want to learn affiliate marketing for free. As you can see, there is a lot of free help for you if you plan on doing all of this yourself. However, I also know that some of you do have some funding available and you want to create a bit of a shortcut to success. The only way to do that is to outsource right now.
These days, you have the best programmers in the world creating what are called Content Management Systems (CMS) that will build awesome looking websites for FREE. For example, this website is based on the WordPress platform. I did pay about $50 for a premium design, but other than that, I don’t have to know any computer code at all and either do you.
New prospective users often ask me how easy it is for their affiliate to share their link. It’s “stupid simple.” Here’s how it works… When your affiliates sign up with you, they’ll automatically receive an email from you welcoming them to your affiliate program. This email will contain their unique referral link. It will also contain a “one-click” login link to their Affiliate Dashboard. The Affiliate Dashboard is where your affiliate can share their link via email and social media with a single click. For example, when they click the Facebook button, they’ll automatically be forwarded over to Facebook, with a new post pre-populated, and their affiliate link already embedded! They can add a personal note or recommendation if they’d like – or they can simply click “Post” to get the message up on their Wall immediately. This “convenience factor” is huge. Affiliates are able to share their link early and often with their friends and colleagues. It really couldn’t be any easier. The Affiliate Dashboard is also where they can grab marketing materials like banner ads for their website or blog. The banners will already have their affiliate link embedded. So, your affiliate can simply copy the HTML and paste it to their site – or they can have their web developer do this for them.
When it comes to maintaining your presence on these channels, don’t make it harder than it has to be. Once you have your social media profile pages set up, try to post something once a week, whether it’s a news article about Medicare plans or life insurance trends, or a brag about how much money you saved a client by helping them find a better plan. You can even get a free account at Hootsuite and spend half an hour scheduling posts to share on your accounts at specified times during the next few weeks, instead of logging in every day—which frees you up to focus on selling insurance. Even if you post the same message on all of your channels in the beginning, at least you’re posting consistently, which is the true goal here.
It’s quite free! No credit card required! You can set up your Social profiles with this tool in a few minutes! It not only generates leads, but you can also create and manage unlimited projects as well. It leverages to share files and discuss ideas with your parties within this tool. They assure you a simple registration process, transparent and free of cost. You have a chance to upgrade the lead generation software tools anytime as your company grows.
LinkedIn: LinkedIn is a little tricky, because this platform doesn’t allow you to see who’s talking about certain subjects. You can only search for people, companies, and jobs that revolve around a keyword or phrase. So, to find free leads on LinkedIn, you might notice life events like job changes for people in your network (but you won’t find much here regarding births or deaths.) Unless you’re lucky enough to spot a conversation from one of your connections asking directly about insurance, it may not be as easy to search for free leads on LinkedIn as it is on other networks. But you should still leverage your LinkedIn profile to explain how you can help people with questions about insurance, and post helpful content to establish your expertise. By asking clients and other contacts to write recommendations of your service, you can make it easier for potential prospects to find YOU on LinkedIn, instead.
Hiring an expert is the way to go if you want to do this fast and effectively. In the long run, new clients are worth more than what you have to pay to get help finding them. You’ll make far more money on one turned lead than you will spend on getting someone to help you get that lead. If that’s not the case for you, however, then things may need to change a little. You’ll want to go do some looking at reviews for various lead generation companies to see what they can help you with and if they are worth your time to work with.
