"In early September 2011, a homeowner was shot in the back during a burglary and robbery. The suspect ended up being an escaped convict who was drifting from state to state. We located the suspect in early October using LeadsOnline. Within a couple of days, the suspect was captured in Minnesota. He is now back in Indiana awaiting trial for attempted murder as well as other charges."
These days, you have the best programmers in the world creating what are called Content Management Systems (CMS) that will build awesome looking websites for FREE. For example, this website is based on the WordPress platform. I did pay about $50 for a premium design, but other than that, I don’t have to know any computer code at all and either do you.
Launch a Project 200: Some agencies require new agents to do a “Project 200” and come up with a list of at least 200 people you know personally who could be potential prospects. If you own an agency, why not leverage your contacts and those of your employees? This is a very popular option for agencies wanting to create a local network bolstered by their employees’ connections.
What this all boils down to is, you get to essentially look over the shoulders of highly successful affiliate marketers and just copy what they do. This is all part of their free affiliate marketer training package that you get with your free account. It… is… GOLD. Better yet? They keep it updated. The affiliate marketing industry changes fast, so you won’t get outdated information with them as they keep updating the training videos as needed.
Optimize Your LinkedIn Profile: A consumer comes to your LinkedIn profile; that’s great, but what next? Every profile should contain a brief description of the ideal type of clients you like to help, what problems you help them with, and how to contact you if they have any questions or concerns about insurance. This means linking to your website, listing contact info, etc. Also, be sure to include any particular geographical areas you serve.
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Create a Quiz: Here’s a piece of content you can create that can test a consumer’s knowledge (or lack of). This helps you educate consumers about certain products, but also about other possible implications to problems that may help them understand why they need products like that. Quizzes also help you understand which stage of the buying cycle a consumer is in, helping you frame any recommendations around their situation.
Whether it’s getting, finding, or generating your own final expense or medicare supplement leads (both online and offline), the agent should understand that there will always be an element of time or money, when it comes to prospecting for leads and that free leads is not possible unless your finding them by partnering up with other professionals who have access to leads that need help, or generating referrals; those are the only true free insurance leads.
Create Content for Each Stage of the Buying Cycle: Not every lead will be ready to enroll right away, so address people who haven’t considered the potential implications of the problems solved by the types of insurance you sell, in addition to people who are currently comparing options, others may have recently bought a plan, and those who have had plans for a long time and never re - examined it since. Creating content for people in these different stages of the buying cycle will help built trust, provide education, and hopefully help them take action to solve any issues they’ll encounter throughout the buying cycle.
Twitter: As with Facebook, you can search Twitter for phrases people would use if they were talking about insurance, like “Medicare plan,” “Medicare season,” “Obamacare,” or “premiums.” The idea is to catch someone griping on social media about an experience they had or a bill they received, and then come to their rescue and open a dialogue to see if they need any recommendations.
Unfortunately, quality of backlinks must be considered besides quantity. The harder it is to get the link, the higher the amount of traffic a site has, and the more relevant the site is to yours are some of the factors that determine what a quality backlink looks like. So, buying backlinks from Fiverr by the hundreds or thousands won’t cut it anymore. Acing SEO today requires a multi - faceted approach where you’re thoughtfully researching, writing, and promoting effective content with a keen understanding of how to use carefully selected keywords in the context of the latest search engine algorithms. Every time those algorithms shift, so must your SEO strategy.
As you can see, you can have both a personal and a business page on each of these channels. Before you get overwhelmed and start worrying about all the work involved in maintaining a presence on all these channels, think about the big picture benefits of establishing your presence online. Not only does each channel build your personal syndication network, giving you more communities where you can share your content and connect with others, but each channel also gives you an additional backlink that will show up in the Google search results for your company’s name. So, when senior leads see your phone number show up on their caller ID and Google it, they’re going to see all the social media channels you’re on, instead of seeing a generic phone number look - up site where consumers complain about strange calls from unknown callers who don’t have a website, let alone a Facebook page. Each channel builds your online presence, which builds your online brand reputation in the eyes of prospects and clients who are looking to see how legitimate you really are.
As you can see, you can have both a personal and a business page on each of these channels. Before you get overwhelmed and start worrying about all the work involved in maintaining a presence on all these channels, think about the big picture benefits of establishing your presence online. Not only does each channel build your personal syndication network, giving you more communities where you can share your content and connect with others, but each channel also gives you an additional backlink that will show up in the Google search results for your company’s name. So, when senior leads see your phone number show up on their caller ID and Google it, they’re going to see all the social media channels you’re on, instead of seeing a generic phone number look - up site where consumers complain about strange calls from unknown callers who don’t have a website, let alone a Facebook page. Each channel builds your online presence, which builds your online brand reputation in the eyes of prospects and clients who are looking to see how legitimate you really are.
The 3 - Foot Rule: This is one of those classic insurance sales methods that can seem rather abrasive to modern - day agents. The general idea is that anyone who comes within 3 feet of you during the day is a prospect, and you should ask them about insurance. Let’s face it: Everyone knows someone on Medicare, because 1 out of 6 Americans has Medicare. Those agents who are willing to really ask around and work every connection to its max can easily leverage this approach.
Create a Podcast: Agents these days have a number of recording devices on their phones, tablets, laptops, and computers. Leveraging these devices by recording a quick 10 - 15 - minute audio podcast allows you to speak directly to potential customers to answer common questions. This can help you build an audience that prefers to get their information via auditory means or perhaps on their way to work, while helping you get another backlink to your website from various free podcast directories. Here’s a list of 50 places to share your podcast.
Make a How - To Video: As opposed to the introduction video we suggested earlier, a how - to video teaches consumers to do something for themselves that they didn’t know how to do before, while building credibility for your brand at the same time. Consider a how - to video on navigating the Medicare drug plan finder, or a video about shopping different types of burial plans and what to expect.
If an agent isn’t spending money to pay for leads (or giving up something else in exchange for them), then he’s spending time generating leads, instead. It’s no secret in the industry that when you’re starting out (or you’re in a slump), if you have more time than money and can’t afford to pay for a full pipeline of leads, then you should prospect with your time to generate leads to fill your pipeline.
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Create a Pinterest Account: Although it’s not one of the top four foundational social media channels, Pinterest can supplement your marketing efforts by showcasing the pictures and infographics your business is creating, and “pinning” valuable content and ideas from other influencers. Build a following and harness leads by linking photos to your site and having call - to - action phrases embedded in the photos that inspire lead conversion.
Create a Podcast: Agents these days have a number of recording devices on their phones, tablets, laptops, and computers. Leveraging these devices by recording a quick 10 - 15 - minute audio podcast allows you to speak directly to potential customers to answer common questions. This can help you build an audience that prefers to get their information via auditory means or perhaps on their way to work, while helping you get another backlink to your website from various free podcast directories. Here’s a list of 50 places to share your podcast.
Leads should come in the form of people that are likely to work with you. When you get leads for free, they may not be targeted. That’s okay though, you can target these people yourself, and it’s free to do if you’re willing to put some time into learning marketing. Don’t just get a logo slapped together and act like you’re an awesome company with all kinds of things you don’t really have in place. However, you can work with leads that you target by learning to make a splash in places like review websites and other places people read more about companies.
