Become Versed in Digital Marketing: It’s imperative to keep up with digital marketing trends going forward if you want to survive in the insurance industry as it evolves alongside technology and consumer buying behaviors. If you don’t stay in the loop (perhaps by reading our blog), then you risk falling victim to the latest algorithm changes, or falling behind in opportunities to maximize your brand’s online lead generation opportunity.
Create Content for Each Stage of the Buying Cycle: Not every lead will be ready to enroll right away, so address people who haven’t considered the potential implications of the problems solved by the types of insurance you sell, in addition to people who are currently comparing options, others may have recently bought a plan, and those who have had plans for a long time and never re - examined it since. Creating content for people in these different stages of the buying cycle will help built trust, provide education, and hopefully help them take action to solve any issues they’ll encounter throughout the buying cycle.
Optimize Landing Pages: A landing page is a distinct page on your website that’s built for a specific conversion objective, with a form to capture user data from visitors who want to subscribe, download, learn more, or purchase a product. Landing pages are like cakes; you need all the ingredients to come together for it to be appetizing. Here’s a perfect template to follow for a landing page:
Ask for Referrals: This is perhaps the biggest tip here for generating free leads, because you will never find a better quality free lead than a referral. Agents wanting to lower lead costs and deal with higher quality leads should learn to ask for referrals after delivering quality service to their clients. See our notes above this list of free lead ideas for more advice about asking for referrals.
Launch a Project 200: Some agencies require new agents to do a “Project 200” and come up with a list of at least 200 people you know personally who could be potential prospects. If you own an agency, why not leverage your contacts and those of your employees? This is a very popular option for agencies wanting to create a local network bolstered by their employees’ connections.
Craft Magnetic Headlines: You won’t be able to convert any web traffic into leads, let alone clients, if people aren’t clicking through to read your content. You only have a few seconds to grab their attention, so you must strategically construct your titles to appeal to motivators like fear and greed. Use a headline analyzer like this or this to spice up your headlines so you are fully maximizing your conversion potential.
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Set Up Retargeting: This is an advanced strategy that includes planting a tracking code on a page of content that places cookies in the visitor’s browser, which enables custom ads to be shown to your visitors while they’re on other sites, prompting and reminding them to act on your message or offer. While setting up retargeting is free, there is a cost associated every time someone clicks the ad.
Your ultimate goal as an affiliate marketer should be to outsource all the work while you collect a paycheck each month. My website DogFoodInsider.com is 100% outsourced at this point. There is always someone willing to work for you. From writers on Constant-Content.com to programmers on Elance.com to odd jobs on Fiverr.com – the sources you can use for outsourcing is nearly limitless.
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This is in fact, not a direct lead generation tool, rather lead developing amazing software like analytics. The tool eliminates guess works and lets you understand what users really want, care and conduct on your site revealing their clicks, taps and scrolling behavior. Hotjar shows where visitors are dropping off in the conversion funnel as well as in the lead generating forms. It provides feedback to understand the behavior of the leads and so more.
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Create a YouTube Video: People learn by watching, not just by reading—especially in this digital age where flashy visual technology has curbed the consumer attention span. Equipped with your laptop’s built - in webcam, create a quick video (no longer than 3 minutes) introducing yourself to your consumer audience while talking about your process for helping clients. This virtual face - time will inspire trust and help convert site visitors into leads.
Ask About LTC Experiences: If you offer long - term care insurance, you should be asking every life insurance or Medicare client about LTC to maximize the potential of each lead. Ask about their experiences with family members who have needed nursing homes or family members to take care of them, and then ask them what their plan is for their family if that would happen to them.
Say I’m Sorry: We all have client relationships that ended badly. Looking to turn things around, revive an old lead possibly re - earn their commission? Reach out to them and tell them that you don’t like how things ended, and if there’s anything you could do to help them in the future, you are here for them – and then add them back to your mailing list for sending cards and newsletter.
For example, if you want to rank for “New York Medicare Supplement Plans,” your webpage needs to answer any questions a common visitor would have when looking for information about that topic. The page should explain what a Medicare Supplement plan is, what the options are for New Yorkers specifically, what kind of premiums they can expect to pay for different types of plans, etc. In short, you want to give them all the information they need, whether it’s on that page or in a series of blog posts that link to each other.
Creating a unique tracking ID for an Amazon link is easy. Simply log in to your Amazon affiliate dashboard, click “Account Settings” at the very top on the right, then click “Manage Tracking IDs”. From there you can make a new tracking ID so you can track which web page/campaign sold what. You can learn more about using Amazon’s Tracking IDs here.
