Create a Drip Email Program: This is different than a mere newsletter subscription because it’s more focused on getting the consumer to do something specific, like download a lead magnet or get a quote. The newsletter may have different topics each time, whereas a drip campaign is composed of 5 - 12 emails in a sequence that get fired off in response to certain triggers, like if a visitor starts filling out a quote form but doesn’t submit it.
If an agent isn’t spending money to pay for leads (or giving up something else in exchange for them), then he’s spending time generating leads, instead. It’s no secret in the industry that when you’re starting out (or you’re in a slump), if you have more time than money and can’t afford to pay for a full pipeline of leads, then you should prospect with your time to generate leads to fill your pipeline.
Unfortunately, quality of backlinks must be considered besides quantity. The harder it is to get the link, the higher the amount of traffic a site has, and the more relevant the site is to yours are some of the factors that determine what a quality backlink looks like. So, buying backlinks from Fiverr by the hundreds or thousands won’t cut it anymore. Acing SEO today requires a multi - faceted approach where you’re thoughtfully researching, writing, and promoting effective content with a keen understanding of how to use carefully selected keywords in the context of the latest search engine algorithms. Every time those algorithms shift, so must your SEO strategy.
To learn more about the basics of SEO, read our book where we dedicate quite a few chapters to online marketing and share many more authoritative sources on the subject that can provide a more comprehensive process for agents. Or stay tuned and stop back to our blog periodically as we go over more ways to fine - tune your SEO strategy so you can rank for keywords and generate free leads from your website.
Offer Quotes: This is a no - brainer. The ultimate goal of many of these tips is to turn website visitors into leads (and then clients) by helping them enroll in a plan. No matter how much helpful content you produce or how many social media sites you posts you publish to emphasize the importance of researching and comparing plans, you’re not optimally tapping into leads unless you offer a way for consumers to request a quote.
Some lead vendors give you leads just for signing up to join their email list, like https://www.leadheroes.com/insurance-leads/, which gives you a chance to earn 25 free Medicare supplement or final expense leads for signing up for an email newsletter; of course, I’m partial to this one, and you’ve probably seen the offer pop up since you’ve been reading this.
Make a How - To Video: As opposed to the introduction video we suggested earlier, a how - to video teaches consumers to do something for themselves that they didn’t know how to do before, while building credibility for your brand at the same time. Consider a how - to video on navigating the Medicare drug plan finder, or a video about shopping different types of burial plans and what to expect.
Team Up with Real Estate Agents or Mortgage Brokers: Life insurance agents can help realtors and mortgage brokers save their clients quite a bit of money on mortgage protection life insurance, especially considering the pile of offers that homeowners receive after buying a house. By explaining the premium variance options available for the same life insurance benefit, an insurance agent can help realtors and mortgage brokers serve clients beyond the sale.
Now, truth be told, affiliate marketing does come with some costs. Fortunately, those costs are rather small when compared to starting other businesses. For example, if you want to succeed with affiliate marketing in the same way that I teach it, you’ll need a website. In order to have a website, you need to pay for “website hosting”. If you don’t know what website hosting is, don’t worry, we’ll get to that, but website hosting does cost a few bucks per month (generally under $10 / mo). If you have about $40 for startup costs and about $10 / mo for recurring expenses, this is entirely doable. There are many other optional expenses for affiliate marketing, which I will also get into, but those optional expenses are used more for speeding up the path to success (outsourcing, etc.) rather than a requirement for success. When I first started my affiliate marketing business, I had about $200 to my name.
The main website a lot of people use when they are online is social media. These websites are where you can sit there and talk to anyone around the world that you know, and chances are that most people you know have an account on these kinds of things. You’ll want to make sure you do some looking into making a business account, because marketing through your personal profile may not do so well for you. Social media sites are free to use, but they also have ways you can pay for ads that go out to people.
