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Become Versed in Digital Marketing: It’s imperative to keep up with digital marketing trends going forward if you want to survive in the insurance industry as it evolves alongside technology and consumer buying behaviors. If you don’t stay in the loop (perhaps by reading our blog), then you risk falling victim to the latest algorithm changes, or falling behind in opportunities to maximize your brand’s online lead generation opportunity.
If you aren’t already using Google Analytics, now’s the time. This powerful analytics platform is among the best on the Internet. It comes packed with thousands of metrics and can be used to track highly specific and relevant conversion goals. Connect it to your WordPress site and get the stats that matter with the Google Analytics by MonsterInsights.
Decide what business or trade it is that you want to gather leads from and then type into your search engine box the words "industry (by name) association member business directory." Of course, you want to make sure that you remove the quotes from around the entire phrase. Also, you can try adding to this phrase a state or city if you wish to only find associations in a particular area. Your search terms will then look something like this:
Create an Elevator Pitch: Agents must be prepared to talk to prospects that they meet at networking events or encounter throughout the day. The best way to do this is by forming an elevator speech, a short introduction that not only informs others of what you do but prompts a discussion about any possible needs they may have. A great article on how to construct one can be found on LifeHealthPro.
Set Exit Pop - Ups: Instead of displaying a welcome mat offer when visitors arrive at your site, you can also activate pop - ups to appear before a visitor leaves your site, or any other number of customizable triggers. Google doesn’t necessarily love these, but many digital marketers utilize them and they can be helpful in converting site visitors. SumoMe also offers customizable pop - ups to get you started capturing the attention of leads.
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