To prove that we give you more in value, than you could ever give us in money, we provide you with MLM Training and Lead Management Systems at no extra cost. In fact, anyone can get a Free Lead Management System, which also includes a Free Phase 2 Customizable Marketing Site, and any package that has email leads gets a Free Autoresponder with Professionally written emails included. (You can even modify the autoresponder emails at any time.)
Twitter offers a more automated means of lead capture. With a target web site, either your own or the ‘offer’ money site, you are in a position to write short articles or blogs and then post Tweets carrying links to these articles. Keep those down to about 10% of the total, linking the other 90% to interesting on-topic snippets elsewhere on the web. Then use a good scheduler to queue a week or two’s Tweets and then let it run on auto pilot.
The genius behind a blog collecting email addresses from its most loyal readers is that you open the door to even more advertising opportunities. In addition to publishing content, and hoping your loyal fans rediscover it, you can directly message them with content you believe they’ll love. And, you can even place pay per lead content in the body of the email.
Set Exit Pop - Ups: Instead of displaying a welcome mat offer when visitors arrive at your site, you can also activate pop - ups to appear before a visitor leaves your site, or any other number of customizable triggers. Google doesn’t necessarily love these, but many digital marketers utilize them and they can be helpful in converting site visitors. SumoMe also offers customizable pop - ups to get you started capturing the attention of leads.
Offer Under - 65 Health Insurance: Getting certified to sell health insurance outside of the senior market isn’t hard. By opening yourself up to a new market of prospects, you provide extra value - added service to the younger referrals from (and maybe spouses of) your senior clients. Not only do you gain extra commissions this way, but you can start securing relationships with clients before they transition from under - 65 health insurance to Medicare.
Ask for Referrals: This is perhaps the biggest tip here for generating free leads, because you will never find a better quality free lead than a referral. Agents wanting to lower lead costs and deal with higher quality leads should learn to ask for referrals after delivering quality service to their clients. See our notes above this list of free lead ideas for more advice about asking for referrals.
Say I’m Sorry: We all have client relationships that ended badly. Looking to turn things around, revive an old lead possibly re - earn their commission? Reach out to them and tell them that you don’t like how things ended, and if there’s anything you could do to help them in the future, you are here for them – and then add them back to your mailing list for sending cards and newsletter.
Listed below are a few different ways to find free leads on social media, but first, let’s talk about socially acceptable behavior. You wouldn’t just walk up to someone on the street and try to sell them insurance on the spot, so in the same way, you should approach your connections on social media with a little discretion. In other words, don’t be this guy:
After you run your search, you should have several association sites that fit your search terms. Select one and click on it. You will most likely be on the page of the site that contains the member's directory because you requested that as part of the search. If not, then look on the site for a link that says something like "members" or "directory" or "directory listing" and once you find that link or button, then click on it.
Host Talks for Local Meetups: If you haven’t gone to Meetup, you have to check it out. It’s one of the best local networking sites available. Simply browse groups that may contain your target market, and offer to host an educational talk on a topic like “Getting the Wrong Burial Plan” or “Medicare Basics” or “What Medicare Doesn’t Cover.” Since these are more interactive discussions than formal presentations, this allows the agent to offer multiple topics as a menu of options to choose from.
Unfortunately, quality of backlinks must be considered besides quantity. The harder it is to get the link, the higher the amount of traffic a site has, and the more relevant the site is to yours are some of the factors that determine what a quality backlink looks like. So, buying backlinks from Fiverr by the hundreds or thousands won’t cut it anymore. Acing SEO today requires a multi - faceted approach where you’re thoughtfully researching, writing, and promoting effective content with a keen understanding of how to use carefully selected keywords in the context of the latest search engine algorithms. Every time those algorithms shift, so must your SEO strategy.
Pursue Local Passions: Volunteering your time, money, or expertise inevitably puts you in contact with others who share the same passions, which can be a reason to introduce yourself and educate someone on what you do and how you can help them. Compared to a cold contact, it’s easier to build trust and have an honest dialogue with someone when you already have the common ground of shared passions.
"I contacted LeadsOnline in reference to a trial version of LeadsOnline Metal Theft. You all were happy to oblige and the second day of using the trial version, I was able to identify and solve two metal thefts involving a recent case. I was also able to correctly identify a suspect who was involved in a metal theft and was arrested and bonded using a false identity. The program paid for itself in its second day of use and assisted in closing three cases with a total of six arrests. Thanks LeadsOnline!"
Create a Media Kit: Agents wanting to beef up their public relations campaigns can dedicate a full page on their website to sharing the most pertinent background and contact info for your company, along with specific topics you can speak to, that will help journalists better utilize your expertise in stories. The Blog Maven has a great article and template for designing your own media kit, or check out ours for inspiration.
Remember, however, that a percentage of something is better than one hundred percent of zero sales – so it is a good idea to network with more experienced marketers. Take advantage of the expertise and training that they offer, and use their resources to build your business. One you are ready, you can always bring in new people, and even share leads with them – building your downline so that they will supply you with a good residual income.
When it comes to maintaining your presence on these channels, don’t make it harder than it has to be. Once you have your social media profile pages set up, try to post something once a week, whether it’s a news article about Medicare plans or life insurance trends, or a brag about how much money you saved a client by helping them find a better plan. You can even get a free account at Hootsuite and spend half an hour scheduling posts to share on your accounts at specified times during the next few weeks, instead of logging in every day—which frees you up to focus on selling insurance. Even if you post the same message on all of your channels in the beginning, at least you’re posting consistently, which is the true goal here.
Share Apps & Calcs: Want to be considered a resource? Share calculators and apps that help consumers. For Medicare agents, this means sharing the doc finder on Medicare.gov that tells consumers if their doctors accept assignment. Final Expense agents might share credit card calculators that show consumers how long it takes to pay off funeral expenses. The more consumers utilize these tools, the closer they are to addressing their needs by considering a new or different insurance plan from you.
This is the first program of its kind within the insurance industry, let alone the lead generation industry. We aren’t asking for your contracts or expecting you to ink a deal with the devil. We’re just hoping that through this free lead program, we can reward engaged agents with valuable trade - offs like free quoting subscriptions, free SEO packages, a new website, or free leads – just for interacting with us and sharing your insights. In turn, by sharing your insights with us, you’ll look more like a thought leader who’s engaged in industry, and your insights can help educate other agents to make the industry even stronger, so it’s a win - win - win. Be sure to stay tuned for more details about partnering with us to earn perks like free leads.
The more consistently you’re posting helpful tips, articles, and advice to these channels, the better you’re demonstrating expertise in thtart a blog on your site ande trade, which will increase the odds of leads remembering you and possibly hitting you up to ask for help. In other words, the more effectively you use social media, the more effectively it will funnel free leads to you.
Offer Under - 65 Health Insurance: Getting certified to sell health insurance outside of the senior market isn’t hard. By opening yourself up to a new market of prospects, you provide extra value - added service to the younger referrals from (and maybe spouses of) your senior clients. Not only do you gain extra commissions this way, but you can start securing relationships with clients before they transition from under - 65 health insurance to Medicare.
Update Evergreen Content: Evergreen content is the act of keeping timeless topics relevant and pushing older content to the top of the search engines by updating it. Subjects like the average cost of funeral expenses or Part B premiums should be updated year - to - year to reflect any changes, thereby giving old content a boost in the eyes of the search engines. Instead of creating a new post, try updating an old one first.
Glen Shelton launched Lead Heroes in 2015 after noticing a lack of quality and service among telemarketed lead providers in the insurance industry. As president of Lead Heroes, Glen actively manages a call center with real people generating quality insurance leads. With processes designed to improve efficiency and lower costs, Glen helps maximize ROI for agents selling Final Expense life insurance and Medicare Supplements to seniors.
Ask for Referrals: This is perhaps the biggest tip here for generating free leads, because you will never find a better quality free lead than a referral. Agents wanting to lower lead costs and deal with higher quality leads should learn to ask for referrals after delivering quality service to their clients. See our notes above this list of free lead ideas for more advice about asking for referrals.
However, as I stated before, the single best source of highly targeted website traffic is from search engines. For that reason, you will wan to pay particular attention to these training videos covering SEO (search engine optimization). That’s where you’ll learn all about how to rank your website at the top of certain search phrases deliberately. You get to pick and choose what you rank for if you follow those steps.
Yes, creating content is the most difficult aspect of running any affiliate marketing company. Why? Because it takes long-term dedication and commitment. You can’t just write a few articles and expect floods of traffic to your site. You need lots and lots of content. Creating enough content to truly develop a great resource for people takes a months of work. You’ll also notice that I practice what I preach. ALL of my affiliate sites are heavy on content. From this very website you’re on now to my dog food review site to my site about sharks and all my other sites, they all have piles and piles of content.
As a last resort, you could try cold calling by phone. This is probably the most depressing and soul destroying activity on the planet. Even if you get past the usual questions such as ‘If you’re selling something – I’m not interested’ and ‘How did you get my number?’ you need a really slick and professional script and the ability to recognize and avoid lonely old ladies who just want to interact with someone, anyone, in fact.
